A woman is seen leaving a bar by walking up the large, center staircase. A man at the bar catches her glance, but she soon turns and continues walking her way.
The man immediately leaves the bar and begins to follow her. She always seems to be two steps ahead of him, until he finally turns a corner and literally runs into her.
The man's drink spills all over the front of the woman's dress. The woman then removes the knot holding her halter dress up, displaying a bare chest that reveals she is really a man. He wipes the lipstick from his face.
The man smirks and opens his shirt, exposing bandages around his chest, used to diminish the appearance of his breasts - because he is actually a woman. She lets down her long hair.
An announcer says, "Campari. Red Passion" as the same words appear on screen.
Gayness, bisexuality or being transgendered is treated as a non-issue in these commercials. Like people of color are now often shown, gays are included in vignettes and sometimes in the mix of a larger campaign. This may be what the future of gays in commercials will look like: part of a larger whole. These ads meet Commercial Closet's Best Practices.