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Product & Services Concepts
 
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Marketing lecture on product & services concepts for ABUS 260 Marketing Practices.
Views: 2398 Melissa Brown
What is ‘Quality’? Attributes of 'Product' and 'Service Quality'
 
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This video explains various definitions as explained by ISO and Quality Gurus. How product and service quality are different and their key attributes are explained with example. ……………………………………………………………… Watch other videos from ‘Quality HUB India’- - Link of video Gallery https://www.youtube.com/channel/UCdDEcmELwWVr_77GpqldKmg/videos • Subscribe and click on Bell Icon for getting notification. • Like, comment & Share link of the the video with your colleague and friends ……………………………………………………………… For ‘QHI’ Membership Scheme Contact us : [email protected] Member Benefits : • Access to Paid videos • Support in project implementation (Lean, Six Sigma, QCC etc.) • Get access to Formats, templates • Carrier counseling (related fields) • Support in System, SOP, Procedure development • Personal interaction etc. ……………………………………………………………… Link to buy My books 1. Mistake-Proofing Simplified: An Indian Perspective: https://www.amazon.in/gp/product/8174890165/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=8174890165&linkCode=as2&tag=qhi-21 2. Management Thoughts on Quality for Every Manager: https://www.amazon.in/gp/product/B0075MCLTO/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B0075MCLTO&linkCode=as2&tag=qhi-21 ……………………………………………………………………… Gadgets I use and Link to buy 1. OnePlus 5 - Mobile https://www.amazon.in/gp/product/B01MXZW51M/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B01MXZW51M&linkCode=as2&tag=qhi-21 2. HP 14-AM122TU 14-inch Laptop https://www.amazon.in/gp/product/B06ZYLLT8G/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B06ZYLLT8G&linkCode=as2&tag=qhi-21 3. Canon EOS 700D 18MP Digital SLR Camera https://www.amazon.in/gp/product/B00VT61IKA/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B00VT61IKA&linkCode=as2&tag=qhi-21 4. Sonia 9 Feet Light Stand LS-250 https://www.amazon.in/gp/product/B01K7SW2OQ/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B01K7SW2OQ&linkCode=as2&tag=qhi-21 5. Sony MDR-XB450 On-Ear EXTRA BASS Headphones https://www.amazon.in/gp/product/B00NFJGUPW/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B00NFJGUPW&linkCode=as2&tag=qhi-21 6. QHM 602 USB MINI SPEAKER https://www.amazon.in/gp/product/B00L393EXC/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B00L393EXC&linkCode=as2&tag=qhi-21 7. Photron Tripod Stedy 400 with 4.5 Feet Pan Head https://www.amazon.in/gp/product/B00UBUMCNW/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B00UBUMCNW&linkCode=as2&tag=qhi-21 8. Tie Clip Collar mic Lapel https://www.amazon.in/gp/product/B00ITOD6NM/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B00ITOD6NM&linkCode=as2&tag=qhi-21 9. Hanumex Generic Green BackDrop Background 8x12 Ft for Studio Backdrop https://www.amazon.in/gp/product/B06W53TMDR/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B06W53TMDR&linkCode=as2&tag=qhi-21 10. J 228 Mini Tripod Mount + Action Camera Holder Clip Desktop Self-Tripod For Camera https://www.amazon.in/gp/product/B072JXX9DB/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B072JXX9DB&linkCode=as2&tag=qhi-21 11. Seagate Backup Plus Slim 1TB Portable External Hard Drive https://www.amazon.in/gp/product/B00GASLJK6/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B00GASLJK6&linkCode=as2&tag=qhi-21
Views: 58587 Quality HUB India
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 18851 365 Careers
Discover the Toyota Service Concept (TSC)
 
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Toyota Material Handling Europe (TMHE) is committed to offering high quality products and services at all times. Whether in forklift manufacturing or customer service, we aim to deliver exceptional efficiency. Based on the Toyota Product System (TPS), the Toyota Service Concept (TSC) supports this ambition. Find out more about Toyota Service Concept: http://tmh.eu/w2wEDJ
Views: 6568 ToyotaMHEurope
Service in hindi and simple language
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 8579 study with chanchal
3. Product Service Continuum [Goods & Services] | Classification Of A Product | Features Of Services
 
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Basics Of Marketing : Management Studies; 3. Product Service Continuum [Goods & Services] | Classification Of A Product | Features Of Services; ~ Product Service Continuum [Goods & Services] - What is a Product? * Classifications of a Product a. Durable b. Non - durable c. Services - Pictorial presentation of Product Service Continuum - Difference between (Physical) Goods and Services - Characteristics of Services Video by Edupedia World (www.edupediaworld.com), Free Online Education; Download our App : https://goo.gl/1b6LBg Click here, https://www.youtube.com/playlist?list=PLJumA3phskPEQL4vkEA8979XpfcRfg3lp for more videos on Basics of Marketing; All Rights Reserved.
Views: 2010 Edupedia World
ITSM Overview | ServiceNow ITSM Process
 
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Provides a quick overview of the information technology service management (ITSM) process, as implemented in the ServiceNow platform. Demonstrates how the core applications—Incident, Problem, Change, Service Catalog, and Configuration—come into play as fulfillers handle and track service requests through to resolution. Applies to all supported ServiceNow releases as of Kingston. Role required: itil For best video quality, increase your player resolution to 1080p. This video covers: 00:28 Core applications 02:43 Service catalog 03:47 Incident management 08:15 Problem management 09:34 Change Management For more information on the ServiceNow ITSM process, see: ServiceNow product documentation: IT Service Management: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/it-service-management/reference/r_ITServiceManagement.html ITIL: https://docs.servicenow.com/bundle/kingston-servicenow-platform/page/product/configuration-management/concept/c_ITIL.html Service Catalog: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/service-catalog-management/concept/c_ServiceCatalogManagement.html Configuration Management: https://docs.servicenow.com/bundle/kingston-servicenow-platform/page/product/configuration-management/concept/c_ITILConfigurationManagement.html Incident Management process: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/incident-management/concept/incident-management-process.html Problem Management process: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/problem-management/concept/c_ProblemManagementProcess.html#conceptoyg5sgy4 Change Management: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/change-management/concept/c_ITILChangeManagement.html Agent Intelligence: https://docs.servicenow.com/bundle/kingston-servicenow-platform/page/administer/agent-intelligence/concept/agent-intelligence.html Other documents: Investing in ITIL-Aligned ITSM Technology: https://www.servicenow.com/lpebk/investing-in-itil-aligned-itsm-technology.html Intelligent Automation Engine: https://www.servicenow.com/now-platform/intelligent-automation-engine.html ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.html ServiceNow Community: https://community.servicenow.com/welcome ServiceNow TechBytes Podcast: https://community.servicenow.com/community/experts-corner/techbytes-podcasts For general information about ServiceNow, visit: http://www.servicenow.com/ Your feedback helps us serve you better. Did you find this video helpful? Leave us a comment to tell us why or why not.
Views: 48305 NOWsupport
Making a Success of Product Service Systems
 
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Making a Success of Product Service Systems- A new economy, characterised by a smarter use of materials, energy and information, will prioritise access over ownership of products. After all, what is it customers really want: the use of a service (mobility, for example), or the cost of owning and servicing a product (a car, in this example)? The promise offered by performance contracts is that customers can ride the wave of constant innovation at a lower cost than ownership offers. To make the most of performance contracts, or product service systems, businesses and designers need to evolve with the times. Products will likely have to be designed for longevity and upgradability, while businesses will need to consider return routes for products, and establish closer connections with their customers. Join us in this event where we'll hear from two experts who will help us get to grips with the latest thinking.
Webinar on Product/Service and Founding Team
 
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Prepare the core of your business concept and learn how to build the best team for your own success-story The product or service you offer is the core of your business concept. To have a clear vision of your product or your service is the basis for every business plan or business model canvas. The first part of this webinar will focus on defining your product/service and how to best present it in your business concept. The success of an enterprise, especially of a freshly founded business, highly depends on the founding partners and team. As an entrepreneur you will contribute your skills to the success of your business. But also the best teams first have to get to know each other and so do the readers of your business concept. The second part of this webinar therefore focusses on the founding team and how to present your skills and knowledge in your business plan. Speaker: Andreas Voss
Design & Innovation for Sustainability - 2. Product Service Systems, Matt Cook June 2013
 
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Product service system design has the potential to improve the efficiency of the manufacturing and use of products, and the effectiveness of resource recovery at disposal. Matt gives examples of the 3 types of product service system (PSS) identified in the literature --product, use and result-orientated types, with the last of these focusing on results and functionality. No PSS type is in itself the answer to the challenge of sustainability. However, they may all form part of the mix of innovations required to assist in transitions to more sustainable living.
Views: 730 John Bristow
Marketing Strategy | Introduction | Marketing Definition & Concept | Product & Service | Lecture 1
 
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Marketing Strategy : Management Marketing Strategy | Introduction | Marketing Definition & Concept | Product & Service | Lecture 1; Definition of Marketing What is Marketing Need,Wants and Demands Products and Service The Marketing Concept Goal of Marketing Marketing Plan Marketing Mix Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved.
Views: 580 Edupedia World
production concept
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 7716 Kendra Villas
What is PRODUCT DESIGN? What does PRODUCT DESIGN mean? PRODUCT DESIGN meaning & explanation
 
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What is PRODUCT DESIGN? What does PRODUCT DESIGN mean? PRODUCT DESIGN meaning - PRODUCT DESIGN definition - PRODUCT DESIGN explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Product design as a verb is to create a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. Due to the absence of a consensually accepted definition that reflects the breadth of the topic sufficiently, two discrete, yet interdependent, definitions are needed: one that explicitly defines product design in reference to the artifact, the other that defines the product design process in relation to this artifact. Product design as a noun: the set of properties of an artifact, consisting of the discrete properties of the form (i.e., the aesthetics of the tangible good and/or service) and the function (i.e., its capabilities) together with the holistic properties of the integrated form and function. Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, analyze and actually produce tangible ideas in a way that would have taken greater manpower in the past. Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods. Other aspects of product design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.
Views: 4951 The Audiopedia
Rick Edgeman on Product and Service Concept Generation
 
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A quick overview of one method of generating product / service concepts.
Views: 18 Rick Edgeman
Service Systems Overview
 
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For the full course see: https://goo.gl/S3Q8XD Follow along with the course eBook: https://goo.gl/ZZqUzY As part of our course on complex systems design & engineering this section gives an introduction to the concept of product-service systems. Produced by: http://complexitylabs.io Twitter: https://goo.gl/ZXCzK7 Facebook: https://goo.gl/P7EadV LinkedIn: https://goo.gl/3v1vwF The industrial model to design and engineering was or is very much focused on the production of things, thus we live in a world of isolated things, what we call products; cars, watches, tables and washing machines, they are conceived of, designed, developed and operated in relative isolation from each other. But over the past few decades there has been a quiet but fundamental revolution in services as they have come to dominated post-industrial economies. Services are not just another sector to the economy they represent a whole new paradigm in how we think about the systems we design, one that shifts the focus from isolated technologies to integrated systems. Within the services paradigm the post-industrial world is saturated with products and people no longer want more things they just want the functionality of these things that is their service. So I don’t want four credit cards, three debit cards, two bank accounts and a little pile of bank statements sent to me every month, I want a financial service that is there when I need to pay for something and not when I don’t. I don’t want a piece of software that I have to download, install, update, and maintain I want a software service that is there when I need it and not when I don’t. This is the world of services and it is focused upon pure functionality. So how do we get these magical things called services, well we get them by connecting things, that is integrating products into systems of services, what we call product service systems or more simply service systems. Service systems can be characterised by the value that results from the interaction between their components. A car sharing service might be a good example of this, by connecting people, technology and information we are able to deliver the end user with close to nothing but the pure functionality or services of personal mobility. Another good example of a real world product service system is Royals Royce that produces jet engines, but they do not sell these to their end user, they provide them as a service through what they call their “power by the hours” program. The airline gets the functionality of the engine as a service but ownership and maintenance remains in the hands of the producer. The highly successful website Airbnb is another example of a product service system, they provide a common interface and platform for integrating many different providers of accommodation to deliver a unified service to the end user. This concept of a service will be very important to us in the design of complex systems as it will help us shift our focus to what we should be really interested in, that is the relations between components, the whole system and most importantly the functionality of the system, because at the end of the day we don't really want things, components or even systems, what we really want is functionality, pure functionality and that is what we call a service. By focusing on this end service we can work backwards to ask what is the basics we need to deliver this or what do we need to connect to deliver this functionality, because most of these thing are already out there, we just need to design new configurations, new frameworks for integrate them, our example of Airbnb is a good one, the components to their system, that is the people who actually provide the accommodation, well they were already there, Airbnb just create a new platform and interface for connecting these things to delivering an integrated service. This new paradigm of service systems bring with it a new logic that is very different to our traditional product centric one, so lets take a look at some of the key characteristics to service systems. Firstly services are Intangible, they cannot be touched, gripped, looked at, or smelled. Tangibility is an important factor of industrial goods upon which much of our economics is predicated, they can be easily quantified, priced, bought, sold and owned. Many services only have value-in-use meaning the value of the service is often only released when the product is used, thus the enforces shifts from ownership to access. A consequence of this is that defining and measuring the value delivered becomes more complex with the designing of new more sophisticated business models moving to the forefront. This immaterial nature to services also means the shift towards services represents a powerful way of doing more with less, dematerialising our economies and is often presented as an important method to achieving sustainability.
Views: 6646 Complexity Labs
PRODUCT LEVELS IN HINDI BY PHILIP KOTLER || MARKETING MANAGEMENT || BBA 3rd / Bcom / MBA || ppt
 
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This presentation is all about the different levels of a product in hindi. After watching this video you will get to know the following things: - the five levels / layers / dimenstions of a product in hindi with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). Buying links for referred books : (sales books) 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] TAGS:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels
Views: 5909 Sonu Singh - PPT wale
Pricing Strategies - How should you price your product or service?
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Have done a video, or could you recommend a place, about product pricing? I've read about a half dozen books, scores of blogs/internet articles searching for reasonable advice and have had some success. The real test is "does the item sell?" And that's the trickiness of my chosen business. I make homemade or home improved gift items for girls and ladies. Most of my customers buy only for themselves. Is pricing the issue or is it marketing? How would you suggest I determine which is the issue?
Views: 14793 Evan Carmichael
Product:- introduction, meaning, levels and line decision in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 9928 study with chanchal
EDIPS: Edutainment for Designing Integrated Product-Service System
 
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"Spontaneous learning through entertainment" is the concept behind EDIPS, a board game developed to educate players on the fundamentals of the Product-Service System (PSS). Created by Shimomura Lab. BGM: http://amachamusic.chagasi.com/
Views: 909 smmlab
Three Levels of a product explained with example of Iphone
 
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This video explains the levels of a product which includes 1) Core product 2) Actual Product 3) Augmented product Iphone is used as an example of levels of a product.
Views: 11998 Marketing 91
Product Concept of Marketing
 
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Product Concept of Marketing I Apologize for low quality sound due to unavailability of good microphone, hope I get one before my next video. Thanks for Watching! Kindly LIKE and SUBSCRIBE my channel Asli Guruji.
Views: 3232 mba4all
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 206295 Jason Richea
Gloconsol business - concept - product - service development
 
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Gloconsol stands for Global Concept Solutions. We act as indicators and developers specialized in picking up signals from the ever changing world in order to spot opportunities in target markets. We see ourselves as a combination of an inventive thinker, a knowledge broker and an open innovator with liquid knowledge management and opportunity recognition as an area of expertise. As knowledge brokers we gain access to a large number of industries and find innovative ways of product and service improvement by transporting ideas between prior unconnected industries, by blending old technologies with new ones and by transporting knowledge to create new combinations in a new context. Gloconsol can transport existing concepts through different industries, in the same way knowledge brokers operate. We distinguish ourselves by the way we approach concepts. Our way of inventive thinking does not solely imply thinking creatively about innovative new products and services, but it also concerns proactive approaches to develop concepts beneficial to the entire society with for instance a political, ethical and legal background. After the recognition of an idea we develop an in-depth and tailor made proposal toward potential interested clients. Gloconsol acts as a linking pin between science and practice creating cooperation between knowledge institutions, public institutions and the business environment. A large internal absorptive capability allows further adaptation and development of new concepts, yielding inventive outcomes and approaches to parties involved with or without an open innovation structure. As open innovators we facilitate the development of own ideas as well as external ideas in a setting where many active parties can access the same information, allowing the expertise of many individuals to jointly create new solutions and innovations. External technologies can fill up gaps in a firm's current business model. A widespread view of the 'big picture' of an industry and future markets will become a source of fresh ideas to develop new concepts and opportunities, all in order to provide our client with an external source of information for the innovative development of services and products.
Views: 2440 gloconsol
Product and Service Design Part I
 
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Presentation of power point notes from Heizer and Render, Principles of Operations Management 10e.
Views: 16676 Dr. Harvi Millar
Services and its Characteristics
 
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This animation introduces the learner to the 5 I's of services and the three different types of services namely, business services, social services and personal services. This is a product of Mexus Education Pvt. Ltd., an education innovations company based in Mumbai, India. http://www.mexuseducation.com, http://www.ikenstore.in
Views: 70469 Iken Edu
ProViking THINK - What are Product/Service Systems
 
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Explaining the scenario of Product/Service Systems. From the THINK - Teams for Heterogeneous Innovation Knowledge project at Division of Functional Product Development, Luleå University of Technology.
Views: 3440 Tobias Larsson
eMCC PMM - The Flower Of Service Concept (JP)
 
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The flower of service concept is used to display the two types of supplementary services that surround the core product - facilitating supplementary services and enhancing supplementary services supplementing the core product are value-added service enhancements that augment the core product. Facilitating supplementary services are the services that are needed for service delivery and/or assisting to add value.
Views: 599 PMM TV
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 110698 Tine Wade
Strategic Design & PSS: Dimitri Berti
 
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What is Strategic design? How do we design Product-Service-Systems (PSS) and develop more sustainable solutions? A brief introduction on Dimitri Berti's activity and his personal point of view on design. The video concept, all the illustrations, and motion design have been realized by Dimitri Berti. This video is licensed under a Creative Commons Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Permissions beyond the scope of this license may be available at www.dimitriberti.eu
Views: 3827 Dimitri Berti
PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation
 
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WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 18769 Sonu Singh - PPT wale
The Product Mix | Hindi | Marketing topics
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 41758 Intellectual Indies
What Is The Concept Of A Product??
 
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Product concept wikipediathe product marketing91. Product concept wikipedia en. Product positioning definition what is product shopify. A product can be a service or an item. Concept of product differentiation in marketing what is concept? Definition concept and its features business development (new development, or npd line investopedia. Market research and concept studies are undertaken to determine if the a group of related products manufactured by single company. The marketing concept nau. Learn more psylab, psyma's range of innovation and concept research solutions, integrates all stakeholders (product managers, experts customers users). Clarifying the concept of product service system sciencedirect. Example of a product concept statement life cycle definition 'product' the economic times. Every product is made at a jul 21, 2014 in competitive business environment, companies should constantly review their products and services to better meet the needs of definition concept belief that relatively good does not require lot marketing spending as it can create its own market also taken an old. Both production and product concepts give emphasis to jun 7, 2016 idea analysis involves a closer evaluation of the concept. What is product concept? Definition and meaning concept definition mba skool study slideshare. Googleusercontent search. Product concept wikipedia. Before marketing any product aug 15, 2015 what is concept? Product concept a process of evolving from time to in order achieve satisfaction 1the concept4the societal statement like lighthouse for ships sailing through the night, writes university kansas professor andrea herstowski wertzberger first referenced 1920s, life cycle applies biological knowledge products. From the several authors have proposed concept of product services providing utility to consumers through use rather than products as a positioning is form marketing that presents benefits your particular target audience. For example, a cosmetic company's makeup product line might include foundation, concealer, the concept holds that consumers will favor products offer marketing strategies are focused on making continuous improvements definition, meaning, what is an idea for new. Wikipedia wiki product_concept url? Q webcache. Marketing concept 5 concepts of marketing explained with product definition in the cambridge english dictionary. Marketers will look into a product concept before marketing towards their customers. The concept is truly applicable in some niches such as electronics and mobile handsets definition of product marketing a philosophy that good creates its own market, does not require heavy expenditure states customers or consumers prefer which the highest quality, performance features. While the 'product concept' is based upon idea that customers prefer products have most quality, performance, and features, some a product simpler easier to use dec 4, 2016 concept proposes consumers will better performance featu
Views: 42 Pan Pan 1
Product Service
 
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Views: 21 Martin Gilbert
Request Management and Service Catalog | Structure of Service Catalog
 
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Explains how service catalog requests are structured and how workflows automate approvals and guide fulfillers through their tasks. Demonstrates how these components interact in the ServiceNow platform to deliver goods and services. Applies to ServiceNow releases starting with Kingston. Role required: admin, itil For best video quality, increase your player resolution to 1080p. This video covers: 00:32 Request levels 01:34 Workflows 02:24 How fulfillment works behind the scenes For more information on service catalog structure, see: ServiceNow product documentation: Service Catalog: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/service-catalog-management/concept/c_ServiceCatalogManagement.html Service Catalog request fulfillment: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/service-catalog-management/task/t_ManageRequestFulfillment.html Define a fulfillment process: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/service-catalog-management/task/t_DefineAFulfillmentProcess.html Request fulfillment workflows: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/service-catalog-management/concept/c_RequestFulfillmentWorkflows.html Service Catalog checkout models: https://docs.servicenow.com/bundle/kingston-it-service-management/page/product/service-catalog-management/concept/c_EnableATwoStepCheckout.html ServiceNow Training and Certification: http://www.servicenow.com/services/training-and-certification.html ServiceNow Community: https://community.servicenow.com/welcome ServiceNow TechBytes Podcast: https://community.servicenow.com/community/experts-corner/techbytes-podcasts For general information about ServiceNow, visit: http://www.servicenow.com/
Views: 4573 NOWsupport
Service Map Planner
 
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For best video quality, increase your player resolution to 1080p. In this video you’ll learn how you can centrally manage the process of planning, creating, and reviewing numerous business services using the Service Map Planner. Typically, the process of creating a business service is intensive. It includes collecting information and performing multiple tests until you get a satisfying result. Most organizations have hundreds or thousands of services, which makes this process even harder to manage. Service Mapping allows you to gather and test all the information related to business services in one central location. Applies to ServiceNow releases started with Istanbul. Role required: sm_admin or sm_app_owner This video covers: Creating planning phases Different ways to add planned business services to phases Importing planned business services from a load balancer Importing planned business services from a CSV file Adding a planned business service manually Collecting data Checking entry point connectivity Creating an actual business service during planning Reviewing and approving the business service during planning For more information on planning, creating, and reviewing business services using the Service Map Planner, see: Service Map Planner documentation: https://docs.servicenow.com/bundle/istanbul-it-operations-management/page/product/service-mapping/concept/plan-business-services.html Creating a CSV file and importing planned business services from it: https://docs.servicenow.com/bundle/istanbul-it-operations-management/page/product/service-mapping/task/import-business-services-csv.html ServiceNow Community: https://community.servicenow.com/welcome ServiceNow TechBytes Podcast: https://community.servicenow.com/community/experts-corner/techbytes-podcasts For general information about ServiceNow, visit: http://www.servicenow.com/ Your feedback helps us better serve you! Did you find this video helpful? Leave us a comment to tell us why or why not.
Views: 4693 NOWsupport
Creating Service Catalog Categories
 
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Introduces creating categories in a ServiceNow Service Catalog. Applies to the Istanbul release of ServiceNow. May apply to future releases as well. Role required: admin. catalog_admin, catalog_manager or catalog_editor. For best video quality, increase your player resolution to 1080p. For more information on Service Catalog categories, see: ServiceNow product documentation: Service catalog categories: https://docs.servicenow.com/bundle/istanbul-it-service-management/page/product/service-catalog-management/concept/c_ServiceCatalogCategories.html Create a category: https://docs.servicenow.com/bundle/istanbul-it-service-management/page/product/service-catalog-management/task/t_CreateACategory.html ServiceNow Education Services: http://www.servicenow.com/services/training-and-certification.html ServiceNow Community: https://community.servicenow.com/welcome ServiceNow TechBytes Podcast: https://community.servicenow.com/community/experts-corner/techbytes-podcasts For general information about ServiceNow, visit: http://www.servicenow.com/ Your feedback helps us better serve you! Did you find this video helpful? Leave us a comment to tell us why or why not.
Views: 17412 NOWsupport
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
 
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▸ FREE COURSE: Discover The 10 BEST Ways to Make Passive Income Online (Even If You're A Complete Beginner) | https://passiveincomekingdom.com ▸ [FREE] 🔥FREE BOOK: "The YouTube Success Formula" Discover The 31 Tactics To Start A Six Figure YouTube Channel From SCRATCH | https://bit.ly/2E4OhMh ► Free 11 Questions to Change Your Life http://refusingtosettle.com WATCH PART II HERE: https://youtu.be/RzySC4hmlIs Stop settling start living Clark ____________________ How to Sell A Product so That People MUST Buy - 4 P's Method Promise In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video. Picture If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on. ___ // BEST COURSES ▸ (FREE Course) Passive Income | http://passiveincomekingdom.com ▸ Courses That Crush | http://coursesthatcrush.com/go ▸ Video Breakthrough Academy | https://myvideobreakthrough.com ▸ Backstage Studio | https://mybackstagestudio.com ▸ My Best Journal 2.0 | http://mybestjournal.com ▸ 30-Day Coaching | https://my30DayCoaching.com ▸ Shopify Dropshipping Course | https://tinyurl.com/y8zoft8t ▸ Amazon FBA Course | https://tinyurl.com/y7q6yc9u ▸ Facebook Ads Course | https://tinyurl.com/y9gmbz5a ▸ Affiliate Marketing Course | https://bit.ly/2Qfuykr ___ // R E S O U R C E S ▸ Ultimate Online Business Resource Guide | https://bit.ly/2DYmFZk ▸ ULTIMATE YouTube Gear Guide | https://bit.ly/2KUQjQl ▸ FREE Audiobook with Audible | https://bit.ly/2PiF3Og (affiliate) ▸ Join the Refusing to Settle Mastermind | https://goo.gl/wsNnwu ▸ Join the YouTube Entrepreneurs Group | https://bit.ly/2t2fDeW ▸ FREE 14-Day Trial: Build Amazing Websites Under 20 min | https://bit.ly/2G0JRbU (affiliate) ___ // F O L L O W ▸ instagram | @refusingtosettle ▸ facebook | /clarkdangerous ▸ facebook group 01 | https://goo.gl/wsNnwu ▸ facebook group 02 | https://bit.ly/2t2fDeW ▸ spotify mix | https://tinyurl.com/yazfeujt ▸ twitter | @clarkdangerous ___ // P L A Y L I S T S ▸ Best of RTS Playlist | https://goo.gl/5Spvy6 ▸ Create Your First Online Course | https://tinyurl.com/y7kmqg5j ▸ Start Your YouTube Channel | https://tinyurl.com/y7luepzx ▸ Money Monday Series | https://goo.gl/7mMxgL ___ ✔ SOURCES ✔ Videos: [TED] — “Teach every child about food | Jamie Oliver” — https://youtu.be/go_QOzc79Uc Music: Intro Song “Refute” and “The Back of Your Hands” by Nimino, follow here: https://soundcloud.com/niminomusic Song by “Perth (Bon Iver Remix)” by Mi Ka, follow here : https://soundcloud.com/mikamusic-1 Songs “Flood” and “Drift" by TREGS, follow here: https://soundcloud.com/tregsmusic Song “Thinkin’ Back Pt. 2” by Derlee, follow here: https://soundcloud.com/derleemusic #RefusingtoSettle ✔ SOURCES ✔ Videos: "Downtown Detroit” by DJKNOWLEDGE313 VIA Videvo CC "City Night” by Videovo [Movieclips Trailers] — “Steve Jobs Official Trailer #1 (2015) - Michael Fassbender, Kate Winslet Movie HD” — https://youtu.be/ufMgQNCXy_M [NBC News] — “Mike Rowe: 'Dirty Jobs' Reached Same People As Donald Trump's Campaign | Meet The Press | NBC News” — https://www.youtube.com/watch?v=33h2mgrY_ZI [brinydeep] — “Mike Rowe on QVC - Lava Lamp” — https://www.youtube.com/watch?v=kbd2DucRe1M [AkwGibbs] — “Sell me this pen - Wolf of Wallstreet” — https://youtu.be/9UspZGJ-TrI #RefusingtoSettle
Concept 2 : Product vs  Brand
 
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What is a product? What makes a product a brand? Differences between the two. Real life example explained in detail.
Views: 2626 ManagementParadise
Product Service Systems
 
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Promotional Video For: Workshop: Product-Service-Systems Given by: Bertine Vermeer Visit our website for more information and to register: www.marshepaempresario.com
Views: 227 CuracaoChamber
What is SERVICES MARKETING? What does SERVICES MARKETING mean? SERVICES MARKETING meaning
 
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BROWSE The Internet EASY way with The Audiopedia owned Lightina Browser Android app! INSTALL NOW - https://play.google.com/store/apps/details?id=com.LightinaBrowser_8083351 What is SERVICES MARKETING? What does SERVICES MARKETING mean? SERVICES MARKETING meaning. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Services marketing is a sub-field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast-moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Services are (usually) intangible economic activities offered by one party to another. Often time-based, services performed bring about desired results to recipients, objects, or other assets for which purchasers have responsibility. In exchange for money, time, and effort, service customers expect value from access to goods, labor, professional skills, facilities, networks, and systems; but they do not normally take ownership of any of the physical elements involved. There has been a long academic debate on what makes services different from goods. The historical perspective in the late-eighteen and early-nineteenth centuries focused on creation and possession of wealth. Classical economists contended that goods were objects of value over which ownership rights could be established and exchanged. Ownership implied tangible possession of an object that had been acquired through purchase, barter or gift from the producer or previous owner and was legally identifiable as the property of the current owner. More recently, scholars have found that services are different than goods and that there are distinct models to understand the marketing of services to customers. In particular, scholars have developed the concept of service-profit-chain to understand how customers and firms interact with each other in service settings, Adam Smith’s famous book, The Wealth of Nations, published in Great Britain in 1776, distinguished between the outputs of what he termed "productive" and "unproductive" labor. The former, he stated, produced goods that could be stored after production and subsequently exchanged for money or other items of value. But unproductive labor, however" honorable,...useful, or... necessary" created services that perished at the time of production and therefore didn’t contribute to wealth. Building on this theme, French economist Jean-Baptiste Say argued that production and consumption were inseparable in services, coining the term "immaterial products" to describe them.
Views: 16847 The Audiopedia

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