Search results “Purchase marketing data”
AI for Marketing & Growth #1 - Predictive Analytics in Marketing
AI for Marketing & Growth #1 - Predictive Analytics in Marketing Download our list of the world's best AI Newsletters 👉https://hubs.ly/H0dL7N60 Welcome to our brand new AI for Marketing & Growth series in which we’ll get you up to speed on Predictive Analytics in Marketing! This series you-must-watch-this-every-two-weeks sort of series or you’re gonna get left behind.. Predictive analytics in marketing is a form of data mining that uses machine learning and statistical modeling to predict the future. Based on historical data. Applications in action are all around us already. For example, If your bank notifies you of suspicious activity on your bank card, it is likely that a statistical model was used to predict your future behavior based on your past transactions. Serious deviations from this pattern are flagged as suspicious. And that’s when you get the notification. So why should marketers care? Marketers can use it to help optimise conversions for their funnels by forecasting the best way to move leads down the different stages, turning them into qualified prospects and eventually converting them into paying customers. Now, if you can predict your customers’ behavior along the funnel, you can also think of messages to best influence that behavior and reach your customer’s highest potential value. This is super-intelligence for marketers! Imagine if you could not only determine whether a lead is a good fit for your product but also which are most promising. This’ll allow you to focus your team’s efforts on leads with the highest ROI. Which will also imply a shift in mindset. Going from quantity metrics, or how many leads you can attract, to quality metrics, or how many good leads you can engage. You can now easily predict your OMTM or KPIs in real-time and finally push vanity metrics aside. For example, based on my location, age, past purchases, and gender, how likely are you to buy eggs I if you just added milk to your basket? A supermarket can use this information to automatically recommend products to you A financial services provider can use thousands of data points created by your online behaviour to decide which credit card to offer you, and when. A fashion retailer can use your data to decide which shoes to recommend as your next purchase, based on the jacket you just bought. Sure, businesses can improve their conversion rates, but the implications are much bigger than that. Predictive analytics allows companies to set pricing strategies based on consumer expectations and competitor benchmarks. Retailers can predict demand, and therefore make sure they have the right level of stock for each of their products. The evidence of this revolution is already around us. Every time we type a search query into Google, Facebook or Amazon we’re feeding data into the machine. The machine thrives on data, growing ever more intelligent. To leverage the potential of artificial intelligence and predictive analytics, there are four elements that organizations need to put into place. 1. The right questions 2. The right data 3. The right technology 4. The right people Ok.. let’s look at some use cases of businesses that are already leveraging predictive analytics. Other topics discussed: Ai analytics case study artificial intelligence big data deep learning demand forecasting forecasting sales machine learning predictive analytics in marketing data mining statistical modelling predict the future historical data AI Marketing machine learning marketing machine learning in marketing artificial intelligence in marketing artificial intelligence AI Machine learning ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/uk82DHcU7z8
Views: 16844 Growth Tribe
Data's Role In the Online Path To Purchase | Marketing Tech Blog
There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. Check out this neat infographic by Baynote with some interesting statistics for your online ecommerce store! http://www.marketingtechblog.com/purchase-behavior-data/
Views: 35 Edge of the Web
Customer Segmentation
By using advanced analytics to create your segmentation strategies, you can: - Identify your most proitable customers - Focus your marketing on segments most likely to purchase - Discover potential niche markets - Develop or improve products to meet customer needs For more information visit http://www.angoss.com/predictive-analytics-software/applications/customer-analytics/
Views: 22627 AngossSoftware
how to create Excel sheet for stock Maintain, How to Maintain Your Stock In Excel,
Views: 655921 Shahab Islam
What data makes possible - Volvo
John Militello, Director of Marketing for Volvo Car Group talks about using data to identify purchase trigger points for car buyers, from pricing, to audio features, to design.
Views: 435 Oracle Data Cloud
Marketing Purchase Funnel
http://review606.com/IIM3 Marketing Purchase Funnel To gain entry to this well secured important information just be guided by the link above, work your way by using each video heeding the trainings very intently and at some point you will realize you need to buy the Interim Income Model, when you make your move and get the course, your future is made. Through this program, once you purchase, you are directed to a setup page, on that particular page you will be given training on creating a variety of affiliate accounts and becoming an associate for specific products. You'll gather all your affiliate data into a text file ... Along the way you'll receive training on how to setup your Aweber list and extract a few bits of data that you'll be needing. Marketing Purchase Funnel You'll be equipped with a username/password and link to open up a registration/setup page once you have all of that data deposited into your text file. On that particular page, you'll follow training and plug all the data from your text file into the setup page, and you'll gather the page. After you store that page, the system will use that relevant information to create your complete business and give you a special URL. That URL will be the portal to your complete business. Your complete business is the identical model you checked out earlier when you went to interimincome.com/model.htm, but in place of Cliff Carrigan's lead capture and affiliate links, it will be your very own. As soon as you have your URL to your very own business model, you'll follow it and go through each page to accomplish 3 specific goals. Marketing Purchase Funnel 1) To become knowledgeable about your very own business layout. 2) To learn from your very own business layout since the training provided there is high-impact and extremely precise . When clicked on , 3) To check that every link in your funnel is definitely and fact pointing to your own affiliate links and promoting properly. Once those 3 objectives have been fulfilled and authenticated by you, there is nothing more for you to learn, there is no more work for you to do ... Other than simply providing traffic to your business. ( Clue, your own business model in fact teaches you how to deliver traffic most effectively.). So, pretty much all in a single motion, you have an faultless and continual real-time synced clone of Cliff Carrigan's entire business model, and he is the one responsible for always keeping it refreshed and. appropriate at all times. Your only duty after the initial setup method is to send traffic to your business and see your list flourish, and money gush into your different accounts. Marketing Purchase Funnel MARKETING PURCHASE FUNNEL : 00:00:05 Marketing Purchase Funnel 00:00:07 Define Sales Funnel 00:00:09 Steps Of Marketing 00:00:12 Sales Funnel Analysis 00:00:14 What Is The Sales Funnel http://youtu.be/vVqZFfw76d8 http://interimincomemodel.com/reps/gmount/ http://interimincomemodel.com/reps/gmount/success http://interimincomemodel.com/reps/gmount/fastsuccess https://www.youtube.com/channel/UCG1gqrK_pKeVfhZR03QSrTw http://youtu.be/tQZKdfpS3Wk http://youtu.be/FiQs5F4ZWXo http://youtu.be/1SfI58AG_Z4 http://youtu.be/FV-hIXOfCCI http://youtu.be/5zz290w966U http://youtu.be/oizCamkFvdg http://youtu.be/Bes7YfP4F3c Marketing Purchase Funnel
Views: 21 Kenneth Snider
Using Data Analytics to Track Customer Product Purchase Behavior for eCommerce #JOINData 2016
In Part 2 of this JOIN Data 2016 Tech Talk, Talal Assir, Looker’s Field Analytics Manager hosts this insightful panel chat with key data-players from Bonobos, Casper and Jet.com. No matter what you’re selling, you’ll learn from these experts how to capture and use data to improve and streamline all aspects of your business. See how other retailers and ecommerce businesses are using Looker to stay data-driven here: http://bit.ly/2k0L6YQ
Views: 876 Looker
Google Analytics In Real Life - Online Checkout
Shopping online is meant to be easy. Find out where your customers are "checking out" with Google Analytics.
Views: 1475189 Google Analytics
Dokyun Lee: How is Big Data Changing Social Media Marketing Strategies?
Dokyun Lee, Tepper School Assistant Professor of Business Analytics, speaks about his research on advertising content and consumer engagement on social media. Video Transcript (Music) Dokyun Lee: I'm very interested in the economic impact of what I like to call unstructured data. For example, texts and images in say e-commerce and social media settings and how does that impact how people purchase, how consumers behave online. (Music) The paper offers a lot of insights in terms of what social media marketers can do and it also ties back to old marketing theories on the content of advertising and what kind of content works, which previously there has been a lack of easy data to study and lack of techniques like text mining, which can process large volumes of data and tell very large-scale engagement or reactions of consumers now we have that. (Music) So the question is a lot of firms are on social media and they are pushing status updates, connecting with consumers directly, sharing photos, sharing any information whether it's on Facebook or Instagram or Twitter. What they're after is, one, not only directly lead to purchase perhaps, but second, also brand marketing -- the long-term exposure of their brand connecting with consumers. (Music) Their informative content is meant to bring a direct path to purchase. So short-term goals, but they also have to do this brand marketing, which actually increases engagement. So on platforms like Facebook, increased engagement means more future impressions. So, the paper tells, you have to have a good balance between the two. (Music)
Views: 440 TepperCMU
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Taught by Prof. David Rogers, Faculty at Columbia Business School, this program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.
Views: 97760 EMERITUS
How Post-Purchase Data Drives Success
When an online shopper returns something that they bought online, they are obviously saying that they don't want the product. But they might be telling an online merchant a lot more than that. Joe Beninato, founder and CEO of chatbot company Banter, talks about how to use post-purchase data to inform marketing and merchandising decisions.
Views: 40 Signifyd
Excel Data Analysis: Sort, Filter, PivotTable, Formulas (25 Examples): HCC Professional Day 2012
Download workbook: http://people.highline.edu/mgirvin/ExcelIsFun.htm Learn the basics of Data Analysis at Highline Community College Professional Development Day 2012: Topics in Video: 1. What is Data Analysis? ( 00:53 min mark) 2. How Data Must Be Setup ( 02:53 min mark) Sort: 3. Sort with 1 criteria ( 04:35 min mark) 4. Sort with 2 criteria or more ( 06:27 min mark) 5. Sort by color ( 10:01 min mark) Filter: 6. Filter with 1 criteria ( 11:26 min mark) 7. Filter with 2 criteria or more ( 15:14 min mark) 8. Filter by color ( 16:28 min mark) 9. Filter Text, Numbers, Dates ( 16:50 min mark) 10. Filter by Partial Text ( 20:16 min mark) Pivot Tables: 11. What is a PivotTable? ( 21:05 min mark) 12. Easy 3 step method, Cross Tabulation ( 23:07 min mark) 13. Change the calculation ( 26:52 min mark) 14. More than one calculation ( 28:45 min mark) 15. Value Field Settings (32:36 min mark) 16. Grouping Numbers ( 33:24 min mark) 17. Filter in a Pivot Table ( 35:45 min mark) 18. Slicers ( 37:09 min mark) Charts: 19. Column Charts from Pivot Tables ( 38:37 min mark) Formulas: 20. SUMIFS ( 42:17 min mark) 21. Data Analysis Formula or PivotTables? ( 45:11 min mark) 22. COUNTIF ( 46:12 min mark) 23. Formula to Compare Two Lists: ISNA and MATCH functions ( 47:00 min mark) Getting Data Into Excel 24. Import from CSV file ( 51:21 min mark) 25. Import from Access ( 54:00 min mark) Highline Community College Professional Development Day 2012 Buy excelisfun products: https://teespring.com/stores/excelisfun-store
Views: 1531802 ExcelIsFun
AnalyticsIQ Company Overview: How we are changing the game with marketing data
AnalyticsIQ is a dynamic, fast growing marketing data and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind consumers and the decisions they make every day. Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels. Recognized as one of the “Top 100 Most Promising Big Data Solution Providers”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience. Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business. For more information, visit www.analytics-iq.com and follow us on Twitter @AnalyticsIQ and LinkedIn.
Views: 790 AnalyticsIQ
How to set up Goals in Analytics (7:32)
This video from the Analytics Academy demonstrates how to collect data to measure business goals in Google Analytics. To view the whole course, visit: https://analytics.google.com/analytics/academy/
Views: 396746 Google Analytics
Top 10 Grocery Store Tricks to Get You to Buy More
Thanks to Coffee Break for interesting script. Watch more of his insightful videos here: https://www.youtube.com/channel/UC9WQRw8jgJhag-vkDNTDMRg When you walk into a grocery store, whether you realize it or not, everything is designed to make you buy more. From the carts to the smells, from the music to the shelves, very careful research has determined what will best sell. By knowing the tricks of the trade that your grocery store is using, you can become a more disciplined shopper and make sure you only buy what you need. Here are the top 10 tricks that grocery stores use to make you buy more once you’re in their store. →Subscribe for new videos every day! https://www.youtube.com/user/toptenznet?sub_confirmation=1 Help us translate our videos: https://www.youtube.com/timedtext_cs_queue?msg=10&tab=0 - Learn more why you might want to help: https://support.google.com/youtube/answer/6052538 Find more lists at: http://www.toptenz.net Entertaining and educational top 10 lists from TopTenzNet! Subscribe to our Facebook: https://www.facebook.com/TopTenz/ Business inquiries to [email protected] Other TopTenz Videos: 10 Absurdly Extravagant Purchases by the Chinese Ultra-Rich https://youtu.be/Bw83bmR3jzA?list=PLQ4d2-ByGhnKEdcdzaYO1HCwvMfQlhzSv Top 10 Ways You’re Being DECEIVED Without Even Knowing It https://youtu.be/TzF0PdtaETo?list=PLQ4d2-ByGhnKEdcdzaYO1HCwvMfQlhzSv Text version: http://www.toptenz.net/10-grocery-store-tricks-get-buy.php#.WYH58ceg-Uk Coming up: 10. Over-sized Grocery Carts 9. Aromas 8. Free Samples 7. Music 6. Shelf Height 5. Associated Items 4. Scattering the Important Items 3. “Mock” Grocery Stores 2. Got Milk? 1. Perception of Freshness Source/Further reading: http://foodpsychology.cornell.edu/discoveries/large-plate-mistake http://www.rd.com/health/healthy-eating/supermarket-tricks/%5d http://envirosell.com/ https://www.theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/ https://www.amazon.com/dp/B004J4X2VM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 %5Bhttps://medium.com/@giaphualihua/eye-level-is-buy-level-the-principles-of-visual-merchandising-and-shelf-placement-5f2fd8f7f298 https://www.quora.com/What-are-some-interesting-facts-about-the-psychology-of-the-layout-of-grocery-stores http://www.nytimes.com/2013/02/10/technology/digital-tags-help-ensure-that-the-price-is-right.html http://www.npr.org/templates/transcript/transcript.php?storyId=494927147 http://jaltcoh.blogspot.com/2011/09/why-do-supermarkets-sprinkle-fresh.html https://c1.staticflickr.com/6/5575/14121170263_817fb0d74e_b.jpg https://cdn.pixabay.com/photo/2015/04/20/21/31/supermarket-732281_960_720.jpg https://upload.wikimedia.org/wikipedia/commons/4/43/Cub_Foods_at_2010_Pride.jpg https://c1.staticflickr.com/5/4066/4714766778_4ce42b1fb9_b.jpg https://upload.wikimedia.org/wikipedia/commons/thumb/c/cc/Shopping_cart_small_1235.JPG/1280px-Shopping_cart_small_1235.JPG https://s-media-cache-ak0.pinimg.com/736x/ee/f5/52/eef55295097b46eee408a298316c9c4b--salute-satisfaction.jpg https://www.youtube.com/watch?v=p-2WuSkcRf8 https://c1.staticflickr.com/8/7156/6820671197_ab8c1f1052_b.jpg http://1000awesomethings.com/wp-content/uploads/2011/04/free-sample-in-grocery-store.jpg https://cdn.theatlantic.com/assets/media/img/posts/2014/09/Screen_Shot_2014_09_30_at_4.21.42_PM/35f424590.png https://c1.staticflickr.com/4/3847/15102009655_5fa1ae58d5_b.jpg http://americanflare.com/wp-content/uploads/2017/05/9-92.jpg https://images-na.ssl-images-amazon.com/images/I/51kFbN8eKXL.jpg https://www.youtube.com/watch?v=62PN9vsjcaU http://news.cevision.com/wp-content/uploads/2015/07/Eye-Level-is-buy-level.jpg https://get.pxhere.com/photo/meal-food-vendor-marketplace-public-space-supermarket-grocery-store-retail-whole-food-frozen-food-convenience-food-convenience-store-greengrocer-1336859.jpg https://upload.wikimedia.org/wikipedia/commons/a/a2/Faced_products_on_a_supermarket_shelf.JPG http://cdn.smosh.com/sites/default/files/ftpuploads/bloguploads/1113/woman-to-shelf-supermarket.jpg https://media.defense.gov/2011/Feb/17/2000284798/-1/-1/0/110218-F-4094W-002.JPG https://cdn.pixabay.com/photo/2016/08/14/15/24/supermarket-1593132_960_720.jpg
Views: 63752 TopTenz
How To Use Google Trends, 2019 Update! Market Research To Compare Keywords, Topics & Niches, Fast!
How to use Google Trends for internet marketers... The 2019 edition! Learn how to leverage Google's data to compare trends in keywords, niches and topic ideas in seconds. Use Google Trends for your market research to get a competitive edge on your competition, every time! Google trends was officially launched in May of 2006 and has become one of the world's most powerful niche and market research tool available free to you, every day! Whether you are trying to compare keyword search volume over time, or identifying which niches are currently trending to focus your marketing efforts, with a few clicks of the mouse you will be able to visually identify what is trending in the mindset of your target audience. If you want more help with keyword research and how to create your master keyword list, watch this video next: https://www.youtube.com/watch?v=eofkzs0fVOA Why is it important to know what is trending in the mass consciousness of your target market? Easy... People turn to Google's search bar for their deepest and most urgent questions. The questions they search and the phrases they use to create a massive dataset that begins to paint a picture of the biggest desires within your audience. Once you understand what the trending desires and questions are within your target market, you are able to create niche websites, articles, videos, podcast episodes, products and services to help your audience achieve their true desires. You see, desire is not created within your audience... Their desires are already there. Your job as an internet marketer is to tap into their desires, answer their questions, help them avoid their fears and ultimately achieve their goals and desires. When you are able to see what questions, desires and fears are trending, in nearly real-time, you have a very clear picture of what content and products are being requested by your audience. The Google Trends tool is the key to unlock this mystery behind your audience's deepest desires! This video shows you how to use Google Trends in 2018, quickly and efficiently so you can get the information you need, fast... And so you can get back to the 'work' that is creating the content or products. We start by looking at how to use Google Trends as a niche research tool, starting with the 'Vegan Dog Food' niche example I've used in several other videos. If you are at this point, working on niche research, trying to find your main niche, be sure to check out my playlist on niche research that shows how to use other tools to do even more niche research: https://www.youtube.com/watch?v=AIZxKpnesTw&list=PL0sOKzn__yK3bPvVRts4CXOtPciYcu7iZ From here we move on to some big trending topics around Bitcoin and Ethereum looking at how the search volumes even track the price of these coins, to show how deep the Google Trends data truly goes. From here you will learn how to get additional topic ideas and keyword ideas from the Trends tool, too. The third example is how to identify seasonal trends, patterns and potential challenges for niches that have very seasonal buying seasons. Before entering a niche you need to know if it is consistent throughout the year or if it has low points through the year. If there are low points, all is not lost... You will see how to find counter-seasonal topics or products to fill in your low season through this tool! Finally, we look at trends in diet patterns, from the New Year's bump to the long-term patterns in lifestyle diets vs. diet fads. This gives a clear picture of what kinds of products people would purchase and what times of years would have the best chance to sell those products. If you have a list in the health and wellness space, you could leverage this information to know exactly what day each year would be the most profitable to launch a specific product offer, whether it is your product or an affiliate offer. Again, I believe it is through more effective and consistent market research that you unlock the opportunity to be more strategic than your competitors. Most people don't take the time to do the research... If you habituate the process of learning how to use Google Trends and the keyword research tool, you will find yourself gaining rankings in your blog, your YouTube channel and you will experience more conversions. My other favorite research process for niche research and content marketing is keyword research. You can get my full keyword research video here: https://www.youtube.com/watch?v=O_FfdjNOgpQ Once you have the keywords and have created your content, you need to know how to implement those phrases into your content marketing... This free SEO course shows exactly what to do, where and why! https://www.youtube.com/watch?v=A8EI6JaFbv4 How To Use Google Trends, 2018 Update! Market Research To Compare Keywords, Topics & Niches, Fast! https://www.youtube.com/watch?v=u75nbWDqymA
Views: 92021 Miles Beckler
Purchase Intent: Understanding Customer Behavior to Drive Sales
Purchase intent is a measure of the probability that a consumer will purchase a product - either online or offline. Discover why these predictive analytics are critical to the success of your digital marketing efforts and hear from one of the nation’s top retailers on using data to create a positive customer experience that translates into tremendous business value.
Views: 579 Cardinal Path
Call Tracking Numbers/Marketing Sources: How to Add and Purchase a Call Tracking Number in Law Ruler
#legalcrm #legalpracticemanagement #legalcaseintake #lawruler Text messages are read 98% of the time vs email which is 22% of the time. More Sign Ups: Text E-sign is court approved and it drastically helps sign more cases and will allow your office to go paperless. Everything that you may need is built right into Law Ruler for you. Faster/More Efficient: Using Law Ruler's embedded e-sign, it only takes a few seconds to auto-fill client data in a retainer through our system vs 15-20 minutes to copy client data into a document manually. More Integrations: No more double-data entry. Law Ruler integrates with most major practice/case management software including Needles, FileVine, TrialWorks, Clio, Smart Advocate and more.
Views: 12 Law Ruler Software
Learn How To Use Purchase Email Marketing To Scale Your Business - DirectAimMedia.com
Third Party Email Markeitng has helped me build my first company into a seven-figure business. I highly recommend adding cold email outreach to your marketing budget as it provides the begining process of building and scale your business. Cold emailing tips are based on the best principles and practices related to crafting and sending cold emails. Our In-House email data starts with 1st party Tier 1 data through the Oracle Network. We then deploy email campaigns to each list to get to the action takers (opens & clicks). This data is then placed into out propiartry data application called DataBankDB. Want to learn more how to scale your business and drive mass traffic to your offer, contact us at: Direct Aim Media 800-817-7101 http://directaimmedia.com/third-party-email-marketing
Views: 18 Robert Raff
Understanding Consumer Purchase Decisions
Marketing strategies require more than just demographic and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required. Within any customer decision is a core motivational element that must be identified early in the creative process. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1319 Merkle
The Nielsen Auto Marketing Report 2018
The Nielsen Auto Marketing Report 2018 sheds new light on the automotive path to purchase so you can develop more informed marketing strategies that increase purchase consideration and—most importantly—new car sales. Read more: http://nlsn.co/6056Ez2vE
Views: 10889 Nielsen
How To Look At Facebook Ads Data (Analysis)
FB Group : https://www.facebook.com/groups/1826452824268284/ Blog : http://notajobincome.com Follow me on FB : https://www.facebook.com/kevhuy Hey guys! I haven't posted any content lately, I've been dealing with some personal issues. In order to have a successful ad, you will have to know if it has the potential based on the data collected. You do not need to spend a lot to test if the product/targeting has a potential to win. Most people just do not know when to kill the ad, they will let it keep running thinking that it will take a few more days to optimize. The main data you want to look at (Website Conversion/PPE): CPC (link) = This shows how much it will cost per link click. You want this number to be low as possible. Usually, my winning ads have a CPC of $0.10-$0.50 CPC. If you are getting a lot of cheap link clicks but no purchases, this may show that there is something wrong with your product page like price, images, trust, and etc. CPM - This shows how much it will cost to show your ad to 1000 people. You want this to be lower than $5 which show that your ad is showing to more people because facebook found the right audience for cheap CPM. Usually, some of my winning products only cost $0.50-$2.00 CPM. If the CPM is way too high over $10 after 3-4 days to optimize, you may want to kill it and test another. Cost Per Purchase - This show how much it will cost you to spend on your ad to get a purchase. If you are spending way too much per purchase than the product, kill the ad especially if it's a WC. You want to do the math it would be : Selling price - Cost of product - Cost Per Purchase = Total Profit. CTR % (Link) - You want your CTR to be at least 1% - 10% Frequency - Shows how many times the same person viewed your ad. Usually, a frequency below 2 is ok. Impression - This shows how many people your ad has been shown to. If you have a lot of impressions but no clicks, this indicates that your targeting is off. Purchase Pixel - This tracks how many times someone made a purchase after clicking on your ad. Add to Cart Pixel - This tracks how many times someone adds to cart after clicking on your ad. If you are having a lot of add to cart but no purchase, this indicates that there may be something wrong after adding to cart like the price, shipping price, payment method. I hope this information helped. I am back to making new content and my drop shipping course soon! Stay tuned!
Views: 19098 Kevin H Notajobincome
How to Set Up Conversion Funnels in Google Analytics
http://kissmetrics.com - In this video we discuss how to set up conversion (sales) funnels in Google Analytics. For more information please visit: http://blog.kissmetrics.com/conversion-funnel-survival-guide/
Views: 132809 Kissmetrics
Measuring the Value of Point-of-Purchase Marketing with Computer Vision-based Eye-Tracking Data
Although limited, consumer attention to brands and prices is more extensive than previous in-store studies have suggested. It was also found that visual attention is primarily by brand rather than by price and that consumers make multiple eye fixations on each brand. Finally, this research provides implications for managing shelf space and for measuring the performance of P-O-P marketing. For example, it was found that looking at a brand increases its consideration probability by 30 to 120%. Also the impact of visual equity is largest for brands with lower memory-based equity, which suggests that allocating shelf space according to market share may not be optimal.
Views: 3096 adstapler
Social Media Minute: Facebook Video Data – Brand Awareness & Purchase Intent
Jan Rezab digs up an interesting Facebook video analysis that reveals the impact that video length has had in consumers' brand awareness and purchase intent. Subscribe here ► https://goo.gl/B2DEr0
Number of Purchases - Data Analysis with R
This video is part of an online course, Data Analysis with R. Check out the course here: https://www.udacity.com/course/ud651. This course was designed as part of a program to help you and others become a Data Analyst. You can check out the full details of the program here: https://www.udacity.com/course/nd002.
Views: 3281 Udacity
Weather Analytics: How Weather Influences Shoppers' Purchases
Paul Walsh, Vice President, Weather Analytics, at the Weather Company, discusses the convergence of new weather technology and sensing capabilities, “big data” analytics, high-speed computing, enhanced forecasting capabilities, and new media channels are enabling retailers to rethink how they leverage weather and environmental information to dramatically increase sales and margins. Learn why: • Weather is a significant driver of retail sales • Weather is having a bigger impact on consumers • Advances in weather forecasting / sensing capabilities combined with new media and supply chain technologies are creating new and exciting opportunities for retailers For the past 14 years, Shopper Insights in Action has been the annual destination for expertly curated content and ground-breaking innovations to activate insights at retail. OmniShopper now provides an expert driven platform to address the dramatic shifts in shopper behavior and the resulting disruption of traditional retail strategies to define the next generation of shopper strategy. Through collective insight and collaboration, brands, retailers and their partners will unite to transform marketing activation strategies to drive the bottom line in the ever evolving omnichannel retail environment. Join us for a collective experience for leaders from insights, shopper marketing, category management, digital, e-commerce, analytics, loyalty, merchandising, store design and more: www.shopperinsightsevent.com http://www.myshopper360.com http://www.linkedin.com/groups/Shopper-Insights-in-Action-Group-139756/about http://twitter.com/Shopper360 https://www.facebook.com/Shopper360
Views: 342 ShopperChannel
Web Analytics for Beginners - Presented by Bluehost
[http://blue.host/EwsZ303GsQd] Tracking four basic metrics (total traffic, source of traffic, bounce rate, and conversion rate) can help small business owners fine-tune their web strategy and, ultimately, increase profits. There are countless things on your website that you can measure and analyze, but in this video, we focus on four key metrics for beginners. Total Traffic — The number of people visiting your site is a strong indicator of its overall health. This measurement can also help you identify what you’re doing right. For example, if you get a huge spike in traffic after publishing a guest post, you know your visitors liked the content. Source of Traffic — This measurement tells you how people are finding your website online. This can help you create a strategy going forward. If you find that most of your new visitors come for your social media posts, you’ll know that you should direct your efforts at creating more social content. Bounce Rate — A bounce is when a visitor leaves your site before clicking on another page. A high bounce rate can mean that the people coming to your site aren’t sticking around to make a purchase. This could be for a variety of reasons, including unappealing content, unattractive website design, or a hard-to-navigate menu. Conversion Rate — Conversion rate is the percentage of visitors who actually do what you’re asking them to do on your site, such as buy your product or subscribe to your blog. The higher your conversion rate, the better your site is doing. A low conversion rate can signal that your content and call to action are weak. Tracking web analytics does require time and effort, but carefully deciphering the data can lead to a more effective website — and more sales. VISIT THE BLUEHOST BLOG FOR MORE WEBSITE TIPS https://www.bluehost.com/blog/ SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/subscription_center?add_user=bluehost CONNECT WITH US Facebook: https://www.facebook.com/bluehost Twitter: https://twitter.com/bluehost Google+: https://plus.google.com/+bluehost
Views: 38862 Bluehost
Purchase Mortgage Leads Management Top Case Study for Capital-Visions Marketing
http://MortgageLeadsSecrets.tk Purchase Mortgage Leads Capital-Visions has been helping bankers, insurance brokers, property investors, real estate agents step by step strategies and techniques to generate unique and qualified mortgage leads instead of buying them. Make a smart business decision today by generating your own exclusive mortgage leads instead of purchasing qualified mortgage leads. Warm transfer, pre-screened candidates with high yield return when you will have well-established system of generating leads instead of buying them...Purchase Mortgage Leads Expert, Nathan Salmon notes that if you are buying mortgage leads without verified data you're just buying names and numbers and losing more money instead. Ask your current lead provider if they are adding: AVM property data analysis to the leads. Get quality mortgage leads through Purchase Mortgage Leads Capital-Visions, extensive family of mortgage content sites. Click here http://MortgageLeadsSecrets.tk to register for our free webinar today to find out how many Refinance, Purchase Mortgage Leads you can generate using latest strategies and an art of technology system laid down by Capital-Visions so you can become the Hunted instead of the Hunter. In this webinar we will discuss the in and outs, do and don'ts and questions you should ask when purchasing internet mortgage leads. Careful consideration must be to generate your unique quality leads. Capital-Visions provides you with mortgage leads; refinance leads as well as debt consolidation leads. Our goal is to provide you with qualified, ready-to-buy . It is highly imperative to note that Capital-Visions does not sell mortgage leads but you show step by step formula how to generate your own mortgage leads .If you purchase mortgage leads from mortgage leads companies, they will send that lead to someone else, it's not yours only. Our mortgage leads are exclusive to generate! These are sub-prime mortgage leads. Purchase Mortgage Leads Capital-Visions has been a leading on-line leads marketplace for many years and we can definitely advise you on get quality Mortgage leads. We offer Home Mortgage purchase mortgage leads or debt consolidation mortgage lead generation tactics. Capital visions offers the consumer one simple form with four lenders. Lenders and mortgage brokers on the Capital-Visions network receive qualified internet mortgage leads, including purchase leads, refinance leads, home equity http://MortgageLeadsSecrets.tk
Car Purchase Data Analysis
Car Dealerships want to get the best sales results from test drives. Here Nigel Readhead-Eyre, the founder of the UK's #1 Source of High Net Worth Individuals, discusses how the data can be used to massively increase sales. Graham Arrowsmith is a leading fiigure in the UK's data and direct marketing industry, having worked for leading companies, Royal Mail Equifax and The Read Group. He is the exclusive sales agent for the database.
Views: 14 Finely Fettled
4 Amazing Tips to Identify Fake Smartphone Charger and USB Data Cables ?
How to identify fake or local Smartphone charger and USB Cables ? Difference between fake and original smartphone charger ? Local vs Original Data Cables Main Difference in hindi Check if a Samsung Charger or Cable Is Original a fake charger and usb cable might harm you smartphone battery life so you should be able to identify fake and real charger while buying so in this video i will give 4 amazing tips to identify fake or local mobile phone charger and cable in hindi aaj kal electronics chizo ka duplicate yani ki copy market me aapko bahot mil jate hai chahe vo iphone ka charger ho ,oppo vivo ya samsung ke phone ka charger ya usb cable ho aur iski marketing market me kafi tezi se chal rahi hai kayi baar aisa hota hai ki hamare mobile ka chargr kharab ho jata hai ya fir usb cable kharab ho jata to aise me hame charger kharidana hota hai ham ise online shoping website se ya fir offline electronic market ya mobile shop me jaake kharid sakte hai lekin ham dukandaar se original chiz mangte hai lekin kuch aise log hote hai jo hame original ke naam pe fake yani duplicate local charger aur usb cable de dete aur kehte ye original hai to aise me hum kaise pehchane ki jo charger hamare pass hai ya jo hamne kharida hai vo original hai ya local company ka kaise pehchane usb data cable original company ka hai ye fake hai puri jaankari jaaniye hindi aur urdu bhasa me नकली मोबाइल फ़ोन के चार्जर और असली चार्जर की पहचान कैसे करे ? कैसे पता करे की ऑनलाइन जो चार्जर या डेटा केबल लिया है वो असली है या नकली #FakeCharger ##Smartphone #MobileCharger #Manojsaru #TechnologyGyan ------------- Support me By (its Free) ------------------ LIKE | COMMENT | SHARE | SUBSCRIBE Kare aur Ghanti dabaye aise hi videos ke liye My Second channel Subscribe Now https://www.youtube.com/channel/UCwrgWB4EFXNYJv-K4R7tnjA हमें फॉलो करना न भूले Facebook : https://facebook.com/TechnologyGyan4U/ Twitter : https://twitter.com/sarumanoj instagram : https://www.instagram.com/manojsaru/ visit website : https://catchhow.com Equipment used : Camera Used : http://amzn.to/2srDtC0 lens used : http://amzn.to/2scMRaM Mic Used : http://amzn.to/2sdanEq Laptop Used : http://amzn.to/2t4zr0p Subscribe Our Channel For More Videos https://www.youtube.com/c/TechnologyGyan New Videos Check This https://www.youtube.com/playlist?list=PL0W2eFwhS9h7MFAP3o_hlBcHY0YzkUuOc internet tips & Tricks Videos https://www.youtube.com/playlist?list=PL0W2eFwhS9h6951p1BS65NPWvXP0P76Sq Computer Tips & Tricks https://www.youtube.com/playlist?list=PL0W2eFwhS9h5FvaL4QecdYyRSF_rTbjIY Android Mobile Tips & Tricks https://www.youtube.com/playlist?list=PL0W2eFwhS9h6QpQtQw8WloMPDrgvvJC_L Technology Gyan All Videos https://www.youtube.com/playlist?list=PL0W2eFwhS9h53ltlzVyL7hRgHmhFLTGn- ---- Manoj Saru ----
Views: 1074874 Technology Gyan
DMSWest 18 — Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay
Stefanie Jay, VP & GM, Walmart Media Group sits down on the main stage for a fireside chat with LUMA’s Terence Kawaja at LUMA’s Digital Marketing Summit - #DMSWest18. November 13, 2018 Menlo Park, CA Check out all the action for photos and main stage speakers at https://www.dmswest.com. Latest LUMA Content D2C LUMAscape: https://www.bit.ly/D2CLUMAscape State of Digital Marketing 2018 Presentation: https://www.bit.ly/LUMAsStateofDigitalMarketing2018 Subscribe to our newsletter at https://www.lumapartners.com for the latest LUMA content, speaking engagements, and In The News publications. Stay connected with #DMSWest18 and all things LUMA! Twitter: LUMA_Partners LinkedIn: LUMA Partners
Views: 119 LUMA
How stores track your shopping behavior | Ray Burke | TEDxIndianapolis
This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing. Raymond R. Burke (Bloomington, IN USA) is the E.W. Kelley Professor of Business Administration at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factors–including new products, product packaging, pricing, promotions, assortments, and displays–on consumer shopping behavior. Dr. Burke has served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 203202 TEDx Talks
Data Plot: Finding the Story in the Numbers
For show notes and resources mentioned in this video: https://97thfloor.com/blog/mike We live in the age of information. Every purchase. Every contact. Every customer interaction — it all creates information that businesses can use to better inform their decisions, and give them a clearer picture of their audience. But between the numbers and the conclusions, many organizations experience a disconnect. After all, data is only useful if those who depend on it know how to interpret it. In this video, “Data Plot: Finding the Story in the Numbers” (part of the 97th Floor Mastermind Interview Series), 97th Floor’s own Shante Schroeder interviews Grow Chief Marketing Officer Mike Ward about how to turn data into a story — one that inspires action. Together they explore connections between data, customer centricity, and marketing, and delve into why data without accessibility is useless. For more marketing, analytics, and storytelling insights, visit https://97thfloor.com/ today.
Views: 2615 97th Floor
Global email lists Buy purchase Brokers:vendors:providers:Suppliers=17
ZIFZI-INFOs Global mailing list has a great advantage over other lists, for we have our local sources and researchers based at key markets worldwide. {visit - WWW.ZIFZI.COM , contact - [email protected]} Mailing list companies and direct mail list providers. (Customized Email Database that provides you Targeted Global Mailing Contacts from Asia,USA,Germany,Middle East,Canada,China,Australian,UK,UAE & more). provides Global Business Mailing List solutions. We possess an insider's team that helps us acquire and verify our Global leads. An insight into shifting global pattern including political upheavals, market trends and countrywide scandals, Direct Marketing Mailing Lists, Global Business Databases, Sales Leads and Email Marketing Data. zifzis Global mailing list redirect your efforts to succeed business; empowered with relevant, qualitative and targeted information. Global Mailing Lists B2B & B2C Email Database Online Suppliers. Global Email List Database, Global Email Marketing Lists and Global Mailing Lists. Global Email Marketing List will help you to reach all over. Get online quotes in minutes now for mailing lists. download mailing lists. The Prospect Download consumer database provides Global mailing lists. Find Global Mailing List and Global Business Executives Lists. ailing Lists: is a list anagement and brokerage firm specializing in business and consumer postal, email and Search Database. Consumer email list to buy email database & email marketing lists for sale at Global Data Find the place for opt in email list for sale and to connect to many persons. To help you seize Global business opportunities, we offer an Global business database consisting of 300+ million businesses data. Our services include; UK, UAE,USA,ASIA,AFRICA,AUSTRALIA,AMERICA and Global postal list rental, email list rental, email marketing, email broadcasting, direct mail, mailing services for any tyoes database. Our Database Offers Data on: Events Media & Publishing Staffing Technology Healthcare Automotive Food & Beverage Mining Manufacturing Retail Banking & Finance Real Estate Oil & Gas Education Construction and more. Asia Business B2B-B2C email list, Australian Business B2B-B2C email list, Belgium Business B2B-B2C email list, Brazilian Business B2B-B2C email list, Canada Business B2B-B2C email list, China Business B2B-B2C email list, Denmark Business B2B-B2C email list, Dubai Business B2B-B2C email list, European Business B2B-B2C email list, France Business B2B-B2C email list, Germany Business B2B-B2C email list, Hong Kong Business B2B-B2C email list, Indian Business B2B-B2C email list, Indonesia Business B2B-B2C email list, Global Importers & Exporters Ireland Business B2B-B2C email list, Italy Business B2B-B2C email list, Japan Business B2B-B2C email list, Malaysian Business B2B-B2C email list, New Zealand Business B2B-B2C email list, Philippines Business B2B-B2C email list, Portugal Business B2B-B2C email list, Singapore Business B2B-B2C email list, South Africa Business B2B-B2C email list, pain Business B2B-B2C email list, Switzerland Business B2B-B2C email list, Thailand Business B2B-B2C email list, UK Business B2B-B2C email list, Zimbabwe Business B2B-B2C email list, Mexico Business B2B-B2C email list, Middle East Business B2B-B2C email list, Netherlands Business B2B-B2C email list, Norway Business B2B-B2C email list, Poland Business B2B-B2C email list, Russian Business B2B-B2C email list, cotl and Business B2B-B2C email list, South Korea Business B2B-B2C email list, sweeden Business B2B-B2C email list, Taiwan Business B2B-B2C email list, Turkey Business B2B-B2C email list, US Business B2B-B2C email list...(SMRUTHI7OCT)
👀 Facebook Ads in 2019 | From Facebook Ads Beginner to EXPERT in One Video!
👀 Facebook Ads in 2019 | FB Ads Beginner to EXPERT in One Video! 💥 [FREE] FB Ad Training 👉 http://bit.ly/FREEFbAdsTraining ⏳ Earn Money from FB Today! 👉 http://bit.ly/FbAdsMasterclass2019 (50% OFF) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Grab Your Cheatsheet Today 👉 http://bit.ly/FacebookFamilyGroup ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📺 LEARN THE BEST WAYS TO MAKE MONEY ONLINE: Passive Income: http://bit.ly/MakeKdMoneyOnline Amazon FBA: http://bit.ly/AmazonFBALearnMore Facebook Ads: http://bit.ly/LearnFacebookAdsToday Shopify Dropshipping: http://bit.ly/LearnShopifyToday ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🗣 TALK TO ME ON MY SOCIAL MEDIA ! Instagram ► https://www.instagram.com/kevindavid/ Facebook ► http://bit.ly/KDFBPage SnapChat ► https://snapchat.com/add/kevinhulse PodCast ► http://bit.ly/NinjaPodcastWithKevinDavid Affiliate Program ► http://bit.ly/KevinDavidAffiliate ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👨‍👩‍👧‍👦 JOIN THE LARGEST ECOMMERCE FACEBOOK FAMILY IN THE WORLD ! Amazon FBA Ninjas ► http://bit.ly/AmazonFBANinjas Shopify Ninjas ► http://bit.ly/ShopifyNinjas Facebook Ad Ninjas ► http://bit.ly/FacebookAdNinjas ClickFunnels Ninjas ► http://bit.ly/CFNinjas Affiliate Ninjas ► http://bit.ly/AffiliateNinjas ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👨‍👩‍👧‍👦 JOIN THE LARGEST ECOMMERCE FACEBOOK FAMILY IN THE WORLD ! Amazon FBA Ninjas ► http://bit.ly/AmazonFBANinjas Shopify Ninjas ► http://bit.ly/ShopifyNinjas Facebook Ad Ninjas ► http://bit.ly/FacebookAdNinjas ClickFunnels Ninjas ► http://bit.ly/CFNinjas Affiliate Ninjas ► http://bit.ly/AffiliateNinjas ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👁 About this video : You're about to go on a SERIOUS Facebook Ads Journey, like no other... This video is everything you need to know to go from complete beginner to 75% of the way there. This video covers Custom audiences, the Facebook pixel, Lookalike audiences, how to structure an advertise, what actually sells and gives you a massive headstart to get things with all of your Facebook marketing needs! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👋 About this channel : My name is Kevin David and I’m the creator of the freedom movement. I left my 80/hr a week accounting job to create a massive movement of people becoming financially free. In the past year I’ve free thousands of people from the 9-5 grind, and it is my life goal to help millions of people realize there is a better life than being trapped in a cubicle. I teach how to make money online, I teach how to earn passive income, and live the best life you can, with the freedom to do the things you want to do always. Come say hi on social media, I respond to every message and I always will. Remember you can completely change your life at any time, you just need to start. The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​
Views: 1458704 Kevin David
Making Business Data & B2B Marketing Personal with BusinessCore
AnalyticsIQ is proud to announce the release of BusinessCore, a one-of-a-kind data asset for B2B marketers that provides employee-level insight - not just business firmographics - for unprecedented personalization for B2B marketing. After all, businesses don't make purchase decisions - people do!
Views: 87 AnalyticsIQ
How Digital Marketing Trends Impact The Path to Purchase - Dana Shank
Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/
Accenture Completes Purchase of Neo Metrics Analytics
On Tuesday, Accenture (NYSE: A CN) finished a buyout of Spanish company, Neo Metrics Analytics. Narendra Mulani, managing director, Accenture Analytics and Marketing Services said, "Clients are looking for actionable customer insights that are critical to their organization's ability to launch more profitable marketing campaigns, reduce customer turnover and create more personalized interactions. With Neo Metrics' capabilities, we can offer analytic intelligence across all of our clients' business processes and help clients fundamentally change the way they interact with customers." Financial terms were not disclosed. Accenture (NYSE:ACN) has potential upside of 8.5% based on a current price of $63.74 and an average consensus analyst price target of $69.19.
Views: 122 FinancialNewsOnline
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
BOSTON – Despite the prevalence of binge viewing, as recently as 2015 marketers and media companies weren’t overly concerned about a shift to over-the-top viewing. “What we’re seeing is more of a sense of urgency in terms of trying to figure out how to measure, segment and do attribution as marketing dollars are starting to shift to over the top,” says Andre Swanston, CEO and Co-Founder of data and technology provider Tru Optik. Tru Optik has traditionally measured owned-and-operated OTT apps plus the “open OTT system,” consisting of people downloading, streaming or sharing professionally produced content across peer-to-peer networks. “But what we’ve realized more so over the last year is the real significant part of that really was the technology,” Swanston says in an interview with Beet.TV. In the peer-to-peer ecosystem, there’s no device IDs, no cookies, no API’s or SDK’s to leverage. “It’s really IP, time series, user agent segmentation,” Swanston explains. “All the core problems that legacy providers in the measurement and data management space have had in this transition to connected TV are the same problems. There’s no cookies, no device ID’s, it’s not practical to leverage an SDK across all of these fragmented connected devices,” says Swanston. Leveraging its tech stack and patents, Tru Optik created OTT Data Cloud. In addition to Tru Optik’s media and entertainment consumption database, the OTT Data Cloud provides access to a broad range of behavioral, demographic and purchase data through partnerships with Cross Pixel, Experian Marketing Services, Media Source Solutions, TargetSmart, and V12 Group. “That’s really where we’ve seen kind of our business explode over the last quarter. Major DSP’s, publishers and media companies are integrating our data management to be able to leverage the OTT data cloud on connected TV,” Swanston says. We interviewed him last month at the Progress Partners Connect conference. Our coverage of the conference is sponsored by Simpli.fi. More videos from the series can be found on this page.
Views: 80 BeetTV
Firebase Analytics Tutorial - How to track Mobile Apps
Firebase Analytics is the newest addition to Googles Analytics tools which is built primarily with Mobile Apps in mind. In this video, we are going to take a look at how to install it on an Android app. And I’m going to give you a quick overview on the interface. MENTIONED LINKS Firebase Documentation https://firebase.google.com/docs/analytics/ Logging Events with Firebase https://firebase.google.com/docs/analytics/android/events Firebase Demo Account https://support.google.com/firebase/answer/7157552?hl=en Firecast YouTube Channel https://www.youtube.com/user/Firebase GTM Ressource Guide: http://measureschool.com/guide Free GTM GTM Beginner course: https://measureschool.com/emailcourse Courses: http://measureschool.com/products 🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/ . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear
Views: 61188 Measureschool
Analytics Quotient - Helping clients understand customer propensity to purchase
Analytics Quotient - Understand your customer’s purchase behavior and create customer focused, targeted, effective promotions which lead to higher sales Analytic Quotient's LinkedIn Page - https://www.linkedin.com/company/analytics-quotient Youtube Channel - https://www.youtube.com/user/analyticsquotient/
Views: 976 Analytics Quotient
How L'Oreal Tracks the Consumer Path to Purchase
Jason Yau, Integrated Marketing Communications Manager, L'Oreal @jasonyau1 Presents at OmmaSocial NY 5-15 All of the consumer data available in the online universe has elucidated the consumer path to purchase, which rather than a linear sales funnel, is often a long and winding road. During this OMMA Social presentation, L'Oreal's Jason Yau will explore how this path related to the company's Redken and Pureology brands and the social team structure, strategy and content marketing approach. In this presentation Jason describes how L'Oreal harnessing InfiniGraph Hypercuration and content marketing intelligence release 2.7.
Views: 3348 Infinigraph
08 common Job Interview Questions and Answers in Hindi || Job interview best tips in hindi -
08 common Job Interview Questions and Answers in Hindi || Job interview best tips in Hindi - By ashok etutor - Watch our English Version Video on This Link: https://www.youtube.com/watch?v=WZAxXZ3q6Z4 Job Interview Tips | 08 Important Job Interview Tips in Hindi: https://www.youtube.com/watch?v=Be1q-mTO6q0 08 Important Jobs tips for freshers : https://www.youtube.com/watch?v=JzKpu32GUes Top 7 Job Interview Tips in Hindi | जॉब इंटरव्यू कैसे दें || Interview की तैयारी कैसे करें: https://www.youtube.com/watch?v=OmYCnN5iqXM
Views: 4315583 ASHOK ETUTOR
Marketing Panel: Data’s Value Across the Marketing Ecosystem
The use cases for pre-purchase data are varied and often rely on execution from marketing partners like those you enlist to create content, nurture leads and qualify prospects. We hear from marketing services providers in Australia about how they’ve seen successful companies put data at the heart of everything they do.
Views: 447 TechTarget
How to Track Transactions with Google Analytics Enhanced Ecommerce Functionality
In this video, we take a look at how to implement the enhanced ecommerce functionality in Google Analytics by using the Transaction Tracking feature and with the help of Google Tag Manager. #GoogleAnalytics #EnhancedEcommerce #Measure Links Ecommerce Tracking - GA.js You are going to learn how to calculate custom metrics, change their metrics name, layout your dashboard, build the visualizations required, build filter and date controls and make it all look pretty. The template can be found at http://measureschool.com/facebookdashboard Previous video: http://bit.ly/2uoa4qA Links mentioned in the video: Full Playlist: http://bit.ly/2hkwUx4 Google Data Studio: https://www.google.com/analytics/data-studio/ Google Sheets: https://www.google.com/sheets/about/ Supermetrics: http://bit.ly/2hmxvOR More from Measureschool Correct Google Analytics Setup Course: http://measureschool.com/products/google-analytics-course/ GTM Resource Guide: http://measureschool.com/guide Email course: Course: http://measureschool.com/emailcourse Courses: http://measureschool.com/products Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear FOLLOW US FACEBOOK: http://www.facebook.com/measureschool TWITTER: http://www.twitter.com/measureschool
Views: 69895 Measureschool
Analytics Quotient (AQ) - Decoding Consumer Purchase Drivers
Analytics Quotient (AQ) - Help your businesses understand your consumer's decision making process' Watch some of Analytics Quotient Case Studies: iTrack from AQ - https://www.youtube.com/watch?v=dCTjXaimV68 Price Check Application by AQ - https://www.youtube.com/watch?v=1PtnKG6cIJQ AQ Stories - https://www.youtube.com/watch?v=_8yxyhShnlQ Subscribe Youtube Channel - https://www.youtube.com/user/analyticsquotient Visit AQ site - http://www.aqinsights.com/ Like us on FB - https://www.facebook.com/analyticsquotient LinkedIn Profile - https://www.linkedin.com/company/analytics-quotient Blogger - http://aqinsights.blogspot.in/
Views: 1634 Analytics Quotient
SPSS for questionnaire analysis:  Correlation analysis
Basic introduction to correlation - how to interpret correlation coefficient, and how to chose the right type of correlation measure for your situation. 0:00 Introduction to bivariate correlation 2:20 Why does SPSS provide more than one measure for correlation? 3:26 Example 1: Pearson correlation 7:54 Example 2: Spearman (rhp), Kendall's tau-b 15:26 Example 3: correlation matrix I could make this video real quick and just show you Pearson's correlation coefficient, which is commonly taught in a introductory stats course. However, the Pearson's correlation IS NOT always applicable as it depends on whether your data satisfies certain conditions. So to do correlation analysis, it's better I bring together all the types of measures of correlation given in SPSS in one presentation. Watch correlation and regression: https://youtu.be/tDxeR6JT6nM ------------------------- Correlation of 2 rodinal variables, non monotonic This question has been asked a few times, so I will make a video on it. But to answer your question, monotonic means in one direction. I suggest you plot the 2 variables and you'll see whether or not there is a monotonic relationship there. If there is a little non-monotonic relationship then Spearman is still fine. Remember we are measuring the TENDENCY for the 2 variables to move up-up/down-down/up-down together. If you have strong non-monotonic shape in the plot ie. a curve then you could abandon correlation and do a chi-square test of association - this is the "correlation" for qualitative variables. And since your 2 variables are ordinal, they are qualitative. Good luck
Views: 506769 Phil Chan
Keep customers coming back | If purchase condition
Your online shop offers regional, handmade products. Part of the profit goes back to the community in order to help preserve local traditions. After each purchase through a follow-up campaign you like to educate your customers about your mission, and offer an incentive to add discounted products to their order before it ships out, while saving on shipping costs at the same time. The GetResponse online campaign management platform helps to design, implement, and track digital marketing activities. Companies can do that using marketing automation, autoresponders, webinars, landing pages, advanced analytics, and over 50 other easy-yet-powerful features. ✅ Subscribe: http://bit.ly/SubscribeToGetResponseChannel ✅ Create an account: https://www.getresponse.com/start-free-trial All-in-one Online Marketing Platform to Grow Your Business ✉️ Email Marketing 🤖 Marketing Automation 🌐 Landing Pages 📹 Webinars 💬 24/7 Live Support 👔 CRM #GetResponse #MarketingAutomation #Tutorials -~-~~-~~~-~~-~- Landing Page Countdown Timer is here! https://www.youtube.com/watch?v=42uMJ49Rad4 -~-~~-~~~-~~-~-
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