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The dark side of our personal marketing data | Kirk Grogan | TEDxSeattle
 
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We all know advertisers on the internet are stalking us, but Kirk Grogan shows us that marketers now have the power to change not just our buying behaviors, but our beliefs. Grogan argues that we’ve passed a point of no return and the same technologies used to guide us to buy our favorite sneakers can and are being used to mold and recruit extremists. Kirk Grogan is a marketing and sales strategist in Seattle. He had considered a career in international intelligence after growing up with a father who worked on spy satellites for the Defense Department. At Texas Tech, he added a minor in Arabic to his international business major to boost his appeal to intelligence agencies, even studied at the American University in Dubai. But a year spent abroad changed his perspective. When he saw how people in different countries receive drastically different news and information, he began to see parallels in his world of data marketing. He now consults with Fortune 100 companies. He coaches and leads marketing teams to develop conversion testing methods and teaches them how to engage with potential customers in an organic environment. He has developed multiple unique strategies currently implemented across the business world to help brands connect and build loyalty with consumers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 54074 TEDx Talks
Insight to Action With Deloitte: Driving ROI With Marketing Analytics (Cloud Next '19)
 
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Join Deloitte as we discuss the power of Google Marketing Platform (GMP) and Marketing Analytics on Google Cloud Platform (GCP). Reaching customers at the right point in the purchase funnel at scale based on historical models is a goal of marketers. Improve insights-to-action timeline is the value of using the GCP. In this session, you’ll discover how to deliver faster insights, help drive action, and increase ROI, leveraging the power of Marketing Analytics on GCP and GMP. We will illustrate how a flexible data architecture allows clients to answer very granular business questions. Drive ROI with Marketing Analytics → https://bit.ly/2TSalhv Watch more: Next '19 Data Analytics Sessions here → https://bit.ly/Next19DataAnalytics Next ‘19 All Sessions playlist → https://bit.ly/Next19AllSessions Subscribe to the GCP Channel → https://bit.ly/GCloudPlatform Speaker(s): Sharon Harris, Matt Mager Session ID: DA107 product:Google Marketing Platform,BigQuery; fullname:Matt Mager;
Views: 2154 Google Cloud Platform
Data's Role In the Online Path To Purchase | Marketing Tech Blog
 
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There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. Check out this neat infographic by Baynote with some interesting statistics for your online ecommerce store! http://www.marketingtechblog.com/purchase-behavior-data/
Views: 36 Edge of the Web
Using Data Analytics to Track Customer Product Purchase Behavior for eCommerce #JOINData 2016
 
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In Part 2 of this JOIN Data 2016 Tech Talk, Talal Assir, Looker’s Field Analytics Manager hosts this insightful panel chat with key data-players from Bonobos, Casper and Jet.com. No matter what you’re selling, you’ll learn from these experts how to capture and use data to improve and streamline all aspects of your business. See how other retailers and ecommerce businesses are using Looker to stay data-driven here: http://bit.ly/2k0L6YQ
Views: 1112 Looker
Making Business Data & B2B Marketing Personal with BusinessCore
 
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AnalyticsIQ is proud to announce the release of BusinessCore, a one-of-a-kind data asset for B2B marketers that provides employee-level insight - not just business firmographics - for unprecedented personalization for B2B marketing. After all, businesses don't make purchase decisions - people do!
Views: 118 AnalyticsIQ
Web Analytics for Beginners - Presented by Bluehost
 
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[http://blue.host/EwsZ303GsQd] Tracking four basic metrics (total traffic, source of traffic, bounce rate, and conversion rate) can help small business owners fine-tune their web strategy and, ultimately, increase profits. There are countless things on your website that you can measure and analyze, but in this video, we focus on four key metrics for beginners. Total Traffic — The number of people visiting your site is a strong indicator of its overall health. This measurement can also help you identify what you’re doing right. For example, if you get a huge spike in traffic after publishing a guest post, you know your visitors liked the content. Source of Traffic — This measurement tells you how people are finding your website online. This can help you create a strategy going forward. If you find that most of your new visitors come for your social media posts, you’ll know that you should direct your efforts at creating more social content. Bounce Rate — A bounce is when a visitor leaves your site before clicking on another page. A high bounce rate can mean that the people coming to your site aren’t sticking around to make a purchase. This could be for a variety of reasons, including unappealing content, unattractive website design, or a hard-to-navigate menu. Conversion Rate — Conversion rate is the percentage of visitors who actually do what you’re asking them to do on your site, such as buy your product or subscribe to your blog. The higher your conversion rate, the better your site is doing. A low conversion rate can signal that your content and call to action are weak. Tracking web analytics does require time and effort, but carefully deciphering the data can lead to a more effective website — and more sales. VISIT THE BLUEHOST BLOG FOR MORE WEBSITE TIPS https://www.bluehost.com/blog/ SUBSCRIBE TO OUR CHANNEL https://www.youtube.com/subscription_center?add_user=bluehost CONNECT WITH US Facebook: https://www.facebook.com/bluehost Twitter: https://twitter.com/bluehost Google+: https://plus.google.com/+bluehost
Views: 43950 Bluehost
AnalyticsIQ Company Overview: How we are changing the game with marketing data
 
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AnalyticsIQ is a dynamic, fast growing marketing data and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind consumers and the decisions they make every day. Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels. Recognized as one of the “Top 100 Most Promising Big Data Solution Providers”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience. Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business. For more information, visit www.analytics-iq.com and follow us on Twitter @AnalyticsIQ and LinkedIn.
Views: 1213 AnalyticsIQ
DATA MINING | The Checkout | ABC1
 
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Kirsten Drysdale finds out how retailers knew a teenager was pregnant before her parents did, in a story about the way our data is collected and used. How viewers can get involved in THE CHECKOUT: http://facebook.com/checkouttv http://twitter.com/checkouttv #thecheckout http://futube.net.au (where you can send in video complaints) [email protected] (email us directly)
Views: 115848 The Checkout
Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay
 
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Stefanie Jay, VP & GM, Walmart Media Group sits down on the main stage for a fireside chat with LUMA’s Terence Kawaja at LUMA’s Digital Marketing Summit. — #DMSWest18 November 13, 2018 Menlo Park, CA Check out all the action for photos and main stage speakers at https://www.dmswest.com. Latest LUMA Content D2C LUMAscape: https://www.bit.ly/D2CLUMAscape State of Digital Marketing 2018 Presentation: https://www.bit.ly/LUMAsStateofDigitalMarketing2018 Subscribe to our newsletter at https://www.lumapartners.com for the latest LUMA content, speaking engagements, and In The News publications. Stay connected with #DMSWest18 and all things LUMA! Twitter: LUMA_Partners LinkedIn: LUMA Partners #LUMA #Walmart #WalmartMediaGroup #MarketingTechnology #DigitalMarketing #MediaBuying #ConsumerData #StephanieJay #Terence Kawaja
Views: 361 LUMA
Purchase Intent: Understanding Customer Behavior to Drive Sales
 
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Purchase intent is a measure of the probability that a consumer will purchase a product - either online or offline. Discover why these predictive analytics are critical to the success of your digital marketing efforts and hear from one of the nation’s top retailers on using data to create a positive customer experience that translates into tremendous business value.
Views: 630 Cardinal Path
Excel Data Analysis: Sort, Filter, PivotTable, Formulas (25 Examples): HCC Professional Day 2012
 
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Download workbook: http://people.highline.edu/mgirvin/ExcelIsFun.htm Learn the basics of Data Analysis at Highline Community College Professional Development Day 2012: Topics in Video: 1. What is Data Analysis? ( 00:53 min mark) 2. How Data Must Be Setup ( 02:53 min mark) Sort: 3. Sort with 1 criteria ( 04:35 min mark) 4. Sort with 2 criteria or more ( 06:27 min mark) 5. Sort by color ( 10:01 min mark) Filter: 6. Filter with 1 criteria ( 11:26 min mark) 7. Filter with 2 criteria or more ( 15:14 min mark) 8. Filter by color ( 16:28 min mark) 9. Filter Text, Numbers, Dates ( 16:50 min mark) 10. Filter by Partial Text ( 20:16 min mark) Pivot Tables: 11. What is a PivotTable? ( 21:05 min mark) 12. Easy 3 step method, Cross Tabulation ( 23:07 min mark) 13. Change the calculation ( 26:52 min mark) 14. More than one calculation ( 28:45 min mark) 15. Value Field Settings (32:36 min mark) 16. Grouping Numbers ( 33:24 min mark) 17. Filter in a Pivot Table ( 35:45 min mark) 18. Slicers ( 37:09 min mark) Charts: 19. Column Charts from Pivot Tables ( 38:37 min mark) Formulas: 20. SUMIFS ( 42:17 min mark) 21. Data Analysis Formula or PivotTables? ( 45:11 min mark) 22. COUNTIF ( 46:12 min mark) 23. Formula to Compare Two Lists: ISNA and MATCH functions ( 47:00 min mark) Getting Data Into Excel 24. Import from CSV file ( 51:21 min mark) 25. Import from Access ( 54:00 min mark) Highline Community College Professional Development Day 2012 Buy excelisfun products: https://teespring.com/stores/excelisfun-store
Views: 1585555 ExcelIsFun
Hey Facebook - Where Did Website Purchase Conversion Value Go? Data Driven Daily Tip 251
 
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This is my favorite kind of Data Driven Daily Tip. I'm calling it a "Follow-up Tip." It also encompasses my favorite thing about digital marketing.... THINGS CHANGE ALL THE TIME. I wrote a blog a few months ago about the important difference between Facebook Ads Metrics (Website Conversion Value) and (Website Purchase Conversion Value). https://datadriven.design/facebook-ads-whats-the-difference-between-website-conversion-value-and-website-purchase-conversion-value/ Since then, Facebook has changed the way that they allow analysts and marketers to add these metrics. They've made it easier. They've removed the "Website Conversion Value" and basically just made one metric that only accounts for the value of real purchases by default. This video breaks down how. Thanks to Bennett Hardeman who found this article - https://medium.com/@datadrivendesignnashville/facebook-ads-whats-the-difference-between-website-conversion-value-and-website-purchase-f70088346990 - and wrote me directly to ask this question: Where Did Website Purchase Conversion Value Go?
Views: 237 Paul Hickey
Keep customers coming back | If purchase condition
 
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Your online shop offers regional, handmade products. Part of the profit goes back to the community in order to help preserve local traditions. After each purchase through a follow-up campaign you like to educate your customers about your mission, and offer an incentive to add discounted products to their order before it ships out, while saving on shipping costs at the same time. The GetResponse online campaign management platform helps to design, implement, and track digital marketing activities. Companies can do that using marketing automation, autoresponders, webinars, landing pages, advanced analytics, and over 50 other easy-yet-powerful features. ✅ Subscribe: http://bit.ly/SubscribeToGetResponseChannel ✅ Create an account: https://www.getresponse.com/start-free-trial All-in-one Online Marketing Platform to Grow Your Business ✉️ Email Marketing 🤖 Marketing Automation 🌐 Landing Pages 📹 Webinars 💬 24/7 Live Support 👔 CRM #GetResponse #MarketingAutomation #Tutorials
Views: 1315 GetResponse
Car Purchase Data Analysis
 
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Car Dealerships want to get the best sales results from test drives. Here Nigel Readhead-Eyre, the founder of the UK's #1 Source of High Net Worth Individuals, discusses how the data can be used to massively increase sales. Graham Arrowsmith is a leading fiigure in the UK's data and direct marketing industry, having worked for leading companies, Royal Mail Equifax and The Read Group. He is the exclusive sales agent for the database.
Views: 16 Finely Fettled
How stores track your shopping behavior | Ray Burke | TEDxIndianapolis
 
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This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these “big data” applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing. Raymond R. Burke (Bloomington, IN USA) is the E.W. Kelley Professor of Business Administration at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factors–including new products, product packaging, pricing, promotions, assortments, and displays–on consumer shopping behavior. Dr. Burke has served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 216007 TEDx Talks
Number of Purchases - Data Analysis with R
 
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This video is part of an online course, Data Analysis with R. Check out the course here: https://www.udacity.com/course/ud651. This course was designed as part of a program to help you and others become a Data Analyst. You can check out the full details of the program here: https://www.udacity.com/course/nd002.
Views: 3694 Udacity
DSP v DMP - What's the difference between a DSP and a DMP?
 
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What's the difference between a Demand Side Platform (DSP) and a Data Management Platform (DMP)? The advertising industry is for some reason besotted with TLAs -Three Letter Acronyms. These TLAs become confusing! This video seeks to overcome some of confusion around three particular acronyms: * DSP - Demand Side Platform * DMP - Data Management Platform * DBM - Double Click Manager You'll learn what each is and where each acronym fits into the world of online advertising. Learn about the Google online and digital ad market place and understand how online ads are bought and sold. If you've got questions feel free to post or head over to wepromote.com.au and you can contact us for more info. **Transcription** What is the difference between a DSP and a DMP? James Mackay from We Promote here. Today we are going to talk about some of the advertising industry’s TLAs. Three-letter acronyms. For some reason online advertising types love to try and confuse people by using TLAs. Some of the most common TLAs that you would hear of are DMP, DSP and DBM. It’s ridiculous that they are also similar and so different. First of all: A DMP is a DATA MANAGEMENT PLATFORM. If you are a big bank or an airline and you have got lots of customer data and you have collected that in your Customer Relationship Management software, you can then go and get yourself DMP. If you went and spent half a million dollars and punched all of that first party information into the DMP, it will then allow you to create patterns, create audiences and then target those people using your DMP - DATA MANAGEMENT PLATFORM - and show them the ads that you want. Second of all a DSP is a DEMAND SIDE PLATFORM. Essentially this is the place you or your agency can go and buy your ads. I am talking about display ads and other digital and online ads. There are lots of different DSPs around the world, so depending on what you are trying to buy or how you are trying to buy it, you can go and choose a DSP that suits you. Now DBM, which is DOUBLE CLICK BID MANAGER, is actually a Google product. We have got Google up here and under Google we have product such as AdWords and then we have got the GDN which is yet another three letter acronym, and that one stands for GOOGLE DISPLAY NETWORK and then over here we have got DC which is DOUBLE CLICK and DOUBLE CLICK is essentially a suite of products that Google offers advertisers or advertising agencies. Under there we have got DBM and DCM. Those stand for DOUBLE CLICK BID MANAGER and DOUBLE CLICK CAMPAIGN MANAGER. DOUBLE CLICK BID MANAGER is the most important one because that allows you or your advertising agency to act as a DSP (DEMAND SIDE PLATFORM). DBM (DOUBLE CLICK BID MANAGER) actually allows agencies and advertisers to go and buy through other DSPs, whatever sort of online or digital advertising they are trying to purchase. So DBM actually allows you to buy GDN (GOOGLE DISPLAY NETWORK) and whatever other sort of online advertising that you want. There is also a thing called Facebook Exchange but that’s old now so there is no need for you to worry about that. Then there are things such as ApNexus and Media Math and all these other sort of DSPs (DEMAND SIDE PLATFORMs) that hang under here. When your agency is buying your ads, they are probably coming through DBM or a DSP similar to DBM, and they can therefore go and get as much traffic for you as possible. If they only came through GOOGLE DISPLAY NETWORK which are the ads on the internet that Google manages, you are only going to get about 30 to 35 percent of all of the available ads on the internet. Therefore, agencies go to somewhere like DBM (DOUBLE CLICK BID MANAGER) to buy up all the other spaces. If advertising agencies do that and go through a good range of DSPs (DEMAND SIDE PLATFORMs), then that allows you to cover a hundred percent of the ad inventory available online. Now I hope that little video explained the differences between DMP, DSP and DBM. For more about digital, online and mobile advertising, head over to http://wepromote.com.au
Views: 35976 We Promote
Number of Purchases - Data Analysis with R
 
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This video is part of an online course, Data Analysis with R. Check out the course here: https://www.udacity.com/course/ud651. This course was designed as part of a program to help you and others become a Data Analyst. You can check out the full details of the program here: https://www.udacity.com/course/nd002.
Views: 295 Udacity
How Post-Purchase Data Drives Success
 
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When an online shopper returns something that they bought online, they are obviously saying that they don't want the product. But they might be telling an online merchant a lot more than that. Joe Beninato, founder and CEO of chatbot company Banter, talks about how to use post-purchase data to inform marketing and merchandising decisions.
Views: 42 Signifyd
Indian Email Database of Purchase Managers- Live Demo of Original File
 
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To Buy Indian Email Database of Purchase Managers: http://www.targetedemaildatabase.com/product/email-database-of-purchase-managers-purchase-heads/ To Download Sample of Indian Email Database of Purchase Managers: http://www.targetedemaildatabase.com/email-database-list/email-database-of-indian-business-companies-b2b/email-database-of-purchase-managers-purchase-heads/ Details of Indian Email Database of Purchase Managers: http://www.targetedemaildatabase.com/email-database-list/email-database-of-indian-business-companies-b2b/email-database-of-purchase-managers-purchase-heads/ To Know about our Other Email Database: http://www.targetedemaildatabase.com/email-database-list/ For any Query regarding Indian Email Database of Purchase Managers: http://www.targetedemaildatabase.com/contact-us/ www.targetedemaildatabase.com Details: Email Database of Purchase Managers & Heads is an Official Email Id List of Purchase Managers & Purchase Heads in various Corporates & Companies. Fields Mentioned: Company Name, Purchase Head’s Name, Official Email id, Designation , Company Profile, Phone, Address, Location etc (Check Samples for details). Usage: Extremely useful for Selling & Marketing of Products or Services in Corporates & Companies, specially in Enterprise Segment. Why to Use this data: It will help you to reach your Target audience directly. Quantity: 46 thousand 284 records Location: Pan India (includes all major cities and State capitals) Accuracy: Accuracy Rate 88% – 92%, last updated on March 2015. Price: INR 1800/- only Payment Mode: Credit Card/ Debit Card, Online Transfer, NEFT, Cash deposit. Delivery: Instant File Download for Credit Card, Debit Card, Online Bank Transfer, NEFT. In Case of Cash Deposit, via Email as an attachment or Download link within 30 Minutes of payment.
Views: 2025 TE Data Ghosh
Market Sensing: Consumer Behavior Influences
 
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Discusses situational, pscyhological, and sociocultural influences on the consumer decision making process such as physical and social surroundings, time, purchase reason, mood, perception, motives, learning, attitudes, personality, lifestyles, roles, family influence, reference groups, social class, and culture and subculture. Table of Contents: 00:15 - Influences on Consumer Decision Making Process 01:16 - Situational Influences: 03:22 - Psychological Influences 04:58 - Selective Perception Illustrated? http://smartdatacollective.com/mithunsridharan/184581/how-big-data-could-facilitate-selective-perception-marketing 07:57 - Motivation http://www.simplypsychology.org/maslow.html 11:29 - Psychological Influences 16:26 - Influences on Consumer Decision Making Process 16:50 - Sociocultural Influences 22:01 - Influences on Consumer Decision Making Process
Views: 76929 Karen Gore
3 ways to view Funnels in Google Analytics
 
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Google Analytics Funnels can be viewed differently in GA itself. In this video, we are exploring the Funnel Visualization view, Horizontal Funnels and Enhanced Ecommerce tracking funnels. There are also Goals Flows and the reversed funnel steps that you could take a look at, but for simplification we have excluded them in this video. Additional Reading: GA Demo Account: https://support.google.com/analytics/answer/6367342?hl=en Regular Expressions in Google Analytics [Video]: https://measureschool.com/video/regex/ Enhanced Ecommerce Funnel Tracking [Video]: https://measureschool.com/video/tracking-funnels-with-google-analytics-enhanced-ecommerce-tracking/ Horizontal Funnels (LunaMetrics): http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics/ Calculated Metrics in Horizontal Funnels (L3 Analytics): http://www.l3analytics.com/2015/11/03/a-powerful-use-case-for-ga-calculated-metrics/ Google Analytics Help: https://support.google.com/analytics/answer/2976313?hl=en GTM Ressource Guide: http://measureschool.com/guide Free GTM Beginner course: https://measureschool.com/emailcourse Courses: http://measureschool.com/products 🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/ FOLLOW US: http://www.facebook.com/measureschool http://www.twitter.com/measureschool SUBSCRIBE: https://www.youtube.com/channel/UClgihdkPzNDtuoQy4xDw5mA?sub_confirmation=1 . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear
Views: 27360 Measureschool
Purchase Data And Its Role For Measurement | LiveRamp
 
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Dani Cushion, Cardlytics CEO, explains how their partnership with LiveRamp brings purchase data and intelligence to a host of different players, helping companies target with relevance and measure the online-to-offline impact of their media campaigns. Learn More: https://liveramp.com/discover-identitylink/
Views: 96 LiveRamp
Lead Rabbit Data Purchase
 
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Get all the data inside Lead Rabbit for just $100
Views: 964 jon vaughn
Analytics Mastery Session 18 : Frequency of Purchase Analysis
 
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Objective of this session is to learn more about Frequency of Purchase Analysis and its applications
Measuring the Value of Point-of-Purchase Marketing with Computer Vision-based Eye-Tracking Data
 
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Although limited, consumer attention to brands and prices is more extensive than previous in-store studies have suggested. It was also found that visual attention is primarily by brand rather than by price and that consumers make multiple eye fixations on each brand. Finally, this research provides implications for managing shelf space and for measuring the performance of P-O-P marketing. For example, it was found that looking at a brand increases its consideration probability by 30 to 120%. Also the impact of visual equity is largest for brands with lower memory-based equity, which suggests that allocating shelf space according to market share may not be optimal.
Views: 3105 adstapler
How to build Interactive Excel Dashboards
 
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Download file used in the video with step by step instructions and links to more tutorials: https://www.myonlinetraininghub.com/workbook-downloads In this video you will learn how to create an interactive dashboard from scratch using the built in Excel tools. No add-ins or VBA/Macros. Just plain Excel. Applies to Excel 2007 onward for Windows & Excel 2016 onward for Mac. Subscribe to my free newsletter and get my 100 Tips & Tricks eBook here: https://www.myonlinetraininghub.com/sign-up-for-100-excel-tips-and-tricks
Views: 2134056 MyOnlineTrainingHub
How to Purchase Hosting | Digital Marketing Tutorials | by Mr.Rakesh
 
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How to Purchase Hosting | Digital Marketing Tutorials | by Mr.Rakesh ►For Registration : https://goo.gl/r6kJbB ►Call: +91-8179191999 ► Visit Our Website: http://nareshit.in/ http://nareshit.com/ ► About NareshIT: "Naresh IT is the Best Software Training Institute for Hadoop, Salesforce, AWS, DevOps, Sprak, Data Science, Python, Tableau, RPA ,Java, C#.NET, ASP.NET, Oracle, Testing Tools, Silver light, Linq, SQL Server, Selenium, Android, iPhone, C Language, C++, PHP and Digital Marketing in Hyderabad, Chennai and Vijayawada, India which provides online and classroom training classes" ►For Registration : https://goo.gl/r6kJbB ►Call: India- 8179191999, USA- 404-232-9879 Email: [email protected] ►Our Online Training Features: 1.Training with Real-Time Experts 2.Industry Specific Scenario’s 3.Flexible Timings 4.Soft Copy of Material 5.Share Video's of each and every session. Check The Below Links: ►For Course Reg : https://goo.gl/r6kJbB ► Subscribe to Our Channel: https://goo.gl/q9ozyG ► Circle us on G+: https://plus.google.com/NareshIT ► Like us on Facebook: https://www.facebook.com/NareshIT ► Follow us on Twitter: https://twitter.com/nareshitech ► Visit Our Website: http://nareshit.in/ http://nareshit.com/
Weather Analytics: How Weather Influences Shoppers' Purchases
 
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Paul Walsh, Vice President, Weather Analytics, at the Weather Company, discusses the convergence of new weather technology and sensing capabilities, “big data” analytics, high-speed computing, enhanced forecasting capabilities, and new media channels are enabling retailers to rethink how they leverage weather and environmental information to dramatically increase sales and margins. Learn why: • Weather is a significant driver of retail sales • Weather is having a bigger impact on consumers • Advances in weather forecasting / sensing capabilities combined with new media and supply chain technologies are creating new and exciting opportunities for retailers For the past 14 years, Shopper Insights in Action has been the annual destination for expertly curated content and ground-breaking innovations to activate insights at retail. OmniShopper now provides an expert driven platform to address the dramatic shifts in shopper behavior and the resulting disruption of traditional retail strategies to define the next generation of shopper strategy. Through collective insight and collaboration, brands, retailers and their partners will unite to transform marketing activation strategies to drive the bottom line in the ever evolving omnichannel retail environment. Join us for a collective experience for leaders from insights, shopper marketing, category management, digital, e-commerce, analytics, loyalty, merchandising, store design and more: www.shopperinsightsevent.com http://www.myshopper360.com http://www.linkedin.com/groups/Shopper-Insights-in-Action-Group-139756/about http://twitter.com/Shopper360 https://www.facebook.com/Shopper360
Views: 354 ShopperChannel
EMAILlists INDIA-database MAILS purchase CHEAPprice.6
 
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DATABASE-MASTER provides all type of updated Fresh All India Email Database,(Contact mail: [email protected] ,website : http://databasemaster.in/email id database in india.php , Mobile : 8735842022 )NRI Database, Real Estate Database, Business Database, Industrial Supplies Database, Gems & Jewelry Database, Student Database, Email ID from Different Business Directories High Profile Data Database, SME Companies Database, Corporate Database, Employees Database, Real Estate Database, education Database, Doctor's Database, Online Shopper's Database, Business Directory Database, Student's Database, High Income Salery Database, Indian Womens Database, Jewellers Database, D-Mat-Account-Holders, Investors Email Database, NRI-&-Tax-Payers Database, Chartered-Account, MLM-Leaders, Our Indian Email Database make Email / Mobile Marketing very Affordable. These targeted email / emails database are the most effective way to find new Business Opportunities and reach customer through Email marketing. Our database have very good Hit ratio. Indian Email Database City Wise : Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, Delhi, Kolkatta, Chandigarh, Jaipur, PROFESSIONALS Email Database, Chartered Accountants , Engineers, Company Secretaries , Cost Accountants, Real Estate dealers, Lawyers, PR and AD Agencies, Email Database, All India Email Database, All India Email Id, Corporate Email Database In India, Hotels Email id Database In India, Individuals Email Id Database In our databses PACK(id-priya)
Views: 12 EMAIL SCART
Alphonso's Chordia On How TV Ads Can Drive Store Purchases
 
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Over the last few years of digital marketing evolution, two accepted wisdoms have bubbled up. First, that TV is a top-of-funnel advertising medium - good for sparking interesting, but difficult to tack consumers all the way through to purchase. Second, that digital media are supremely measurable, but that they can make little impact on the TV screen. Well, the emergence of addressable and over-the-top TV services - and advertising technology that connects to them - is bringing a third option that sits somewhere in between. Now companies like Alphonso are helping brands use internet-delivered TV advertising to spark interest - and track an actual offline purchase later down the line. "The first application of this was using for ad retargeting, stuff like that, which is phenomenally powerful and working well," says the TV ad-tech platform's CEO Ashish Chordia. "Where we are going now, in last year, this year, next year, is taking this data and figuring out interesting ways to marry this data with a variety of offline data sources. "It produces super interesting and detailed understanding of, what on TV is, one, driving offline behavior and purchases." Earlier this year, Alphonso struck a deal with marketing data company IRI to enhance the capability. "If you know there are loyal households, you know from IRI data that people are, actually, buying these things, then you can now infer back, or, in fact, connect back the dots, from purchase to viewership, and be able to look at what's working and what's not working."
Views: 21 BeetTV
An Introduction to the Duplication of Purchase Law
 
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This video provides an introduction to the Duplication of Purchase Law. This well established law of marketing is unfortunately not well known by marketing practitioners. This video can be used as a teaching resource.
Views: 851 Maxwell Winchester
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What data makes possible - Volvo
 
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John Militello, Director of Marketing for Volvo Car Group talks about using data to identify purchase trigger points for car buyers, from pricing, to audio features, to design.
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Cisco: Breaking the Mold for Channel Marketing with Data-Driven Marketing Services
 
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This case study showcases how Cisco drove more than $25 million in pipeline by shifting from more traditional channel marketing programs to supporting a “digital buyer’s journey” and leveraging real purchase intent insight from TechTarget. Find out specifically how Cisco used TechTarget’s Priority Engine Active Prospects solution to better enable their channel partners with real insight at the account and contact level to arm their sales teams with the resources and confidence to prioritize the right opportunities. By driving more than half of all SQLs delivered to channel partners, learn why TechTarget’s actionable data has become the go-to, trusted source for Cisco’s partner sales teams.
Views: 578 TechTarget
Purchase Mortgage Leads Management Top Case Study for Capital-Visions Marketing
 
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http://MortgageLeadsSecrets.tk Purchase Mortgage Leads Capital-Visions has been helping bankers, insurance brokers, property investors, real estate agents step by step strategies and techniques to generate unique and qualified mortgage leads instead of buying them. Make a smart business decision today by generating your own exclusive mortgage leads instead of purchasing qualified mortgage leads. Warm transfer, pre-screened candidates with high yield return when you will have well-established system of generating leads instead of buying them...Purchase Mortgage Leads Expert, Nathan Salmon notes that if you are buying mortgage leads without verified data you're just buying names and numbers and losing more money instead. Ask your current lead provider if they are adding: AVM property data analysis to the leads. Get quality mortgage leads through Purchase Mortgage Leads Capital-Visions, extensive family of mortgage content sites. Click here http://MortgageLeadsSecrets.tk to register for our free webinar today to find out how many Refinance, Purchase Mortgage Leads you can generate using latest strategies and an art of technology system laid down by Capital-Visions so you can become the Hunted instead of the Hunter. In this webinar we will discuss the in and outs, do and don'ts and questions you should ask when purchasing internet mortgage leads. Careful consideration must be to generate your unique quality leads. Capital-Visions provides you with mortgage leads; refinance leads as well as debt consolidation leads. Our goal is to provide you with qualified, ready-to-buy . It is highly imperative to note that Capital-Visions does not sell mortgage leads but you show step by step formula how to generate your own mortgage leads .If you purchase mortgage leads from mortgage leads companies, they will send that lead to someone else, it's not yours only. Our mortgage leads are exclusive to generate! These are sub-prime mortgage leads. Purchase Mortgage Leads Capital-Visions has been a leading on-line leads marketplace for many years and we can definitely advise you on get quality Mortgage leads. We offer Home Mortgage purchase mortgage leads or debt consolidation mortgage lead generation tactics. Capital visions offers the consumer one simple form with four lenders. Lenders and mortgage brokers on the Capital-Visions network receive qualified internet mortgage leads, including purchase leads, refinance leads, home equity http://MortgageLeadsSecrets.tk
TeamMate Analytics - Unapproved Purchases
 
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TeamMate Analytics includes more than 150 audit tools and runs on top of Excel, allowing auditors to easily perform powerful data analysis and deliver significant value without the need for extensive training. TeamMate Analytics is a powerful standalone solution for any auditor, and is especially beneficial to those using TeamMate already. Learn more at www.teammate.com/analytics
$5 Facebook Ads - Beginner & Advanced FB Advertising Strategy Using $5 Ad Sets, Revealed!
 
20:00
Are five dollar Facebook advertising campaigns for rookies only? Absolutely not! Beginners and advanced advertisers alike can leverage the five dollar Facebook ad to increase ROI fast. Learn exact steps to run these types of Facebook advertising campaigns in this video: https://www.youtube.com/watch?v=g9JfWuZJ5-M One of the most common questions I receive in my Facebook videos is "How much money do I need to get started advertising on Facebook?" More advanced marketers are always asking "how do I scale my Facebook ad campaigns?" When used correctly, the five dollar Facebook ad campaign can accomplish both goals! For beginners or internet marketers with tight budgets, it is obvious... A five dollar per day ad campaign is going to get you exposure on the Facebook ad platform while minimizing the investment required. Most people don't realize that advanced advertisers are able to leverage these same five dollar Facebook ad campaigns to quickly and effectively test new audiences and interests while minimizing risk. To go deeper into the 'how to' I have put together a video where I setup a new Facebook retargeting advertising campaign and duplicate out the ad set in the exact way you would to make this $5/day FB advertising method a reality. Watch that video here: https://www.youtube.com/watch?v=DluuQ952900 Then, once the ads are running, you need to be sure you are analyzing the Facebook ad data correctly. To help you with this, I have created 3 videos where we follow the campaign I set up above in the retargeting video and you see how I analyze and adjust the ad set budgets. How To Analyze Facebook Ad Data Part 1: https://www.youtube.com/watch?v=mcAE1CX-09Q How To Analyze Facebook Ad Data Part 2: https://www.youtube.com/watch?v=Fp5CMGO64dM How To Analyze Facebook Ad Data Part 3: https://www.youtube.com/watch?v=hhsjV0zdDw4 This stuff really works as you can see from the above video series where I implemented this Facebook advertising strategy and document the process in the FB ads manager to show the results. If you are wondering why this advertising strategy works, the best analogy I can come up with is that of roulette. Player a walks up to the roulette table with 20 $5 chips and places them all on number 18.... The odds are stacked against this player and ultimately they lose their $100 quickly with nothing to show for it. Player B walks up to a roulette table with 20 $5 chips as well...But takes a different approach. On the first spin Player B places 20 $5 chips on 20 different numbers.... And hits one! This recoups Player B's Initial investment allowing that player to continue playing, again spreading out the bets. The best part about Facebook advertising compared to roulette is that once you find something that works, you can double your bet on that and continue to spread your additional bets out on new, untested interests and audiences. Slowly but surely you are able to create a number of different productive ad sets through testing that you are able to increase your budget and continue running for weeks, months, years on end! Is important to keep in mind what a statistically significant test is. You must have enough clicks, leads, sales in your funnel in order to make decisions that are truly based on the data. If you're basing decisions on 25 clicks or the results from 10 subscribers… There is no statistical significance backing that decision. If you're basing your decisions on 1000 clicks and 400 subscribers, the data is going to support making a correct decision because of the law of large numbers. Your conversion rates are going to fluctuate much more with smaller numbers than they will with larger numbers. This is why it is important when running five dollar Facebook ads to allow these ads to run long enough to obtain the data that you need to make informed and intelligent decisions. Patience is your friend and ultimately you will get more statistically significant data spending $50 over the course of 10 days then you will from spending $50 in one day. I show how to setup your conversion based campaigns in this way in the "How To Run Retargeting Ads On Facebook" video, here: https://www.youtube.com/watch?v=DluuQ952900 In this video I mentioned two other videos That can help you advance your Facebook advertising game quickly! First is the "know your numbers" video where you learn how to figure out your key performance indicators or KPIs. https://www.youtube.com/watch?v=YVOEcxIZ7u0&index=1&list=PL0sOKzn__yK38AZwJ_M65QLh6Yhb9I03U Second is the "How to spy on your competitors ads on Facebook" Video to help you write compelling Facebook ad copy https://www.youtube.com/watch?v=or7HZaMyt_c&list=PL0sOKzn__yK3VNE2RQou_TQ7cQtC65-6- Finally, if you want help putting together your first Facebook advertising campaign, this video walks you through the entire process: https://www.youtube.com/watch?v=XYY6zn3c8Xk
Views: 202457 Miles Beckler
Google Tag Manager Button Click Tracking (2018 version) for Google Analytics, Facebook and AdWords
 
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Tracking Button Clicks used to take serious technical chops to pull off. If you have Google Tag Manager installed you simply need to follow a few steps and will be able to send Events to Google Analytics, Facebook and AdWords. In this video you are going to learn the 4 steps you need to follow to setup your Events correctly with Google Tag Manager The Steps are: 1. Setup a generic Click Trigger 2. Perform the Click to see what GTM picks up 3. Inspect the variables and refine your Trigger 4. Connect your Trigger to a Tag (such as Google Analytics, Facebook, AdWords and more….) #ButtonClickTracking #GoogleAnalytics #GoogleTagManager 🔗 Links from the video: GTM Event-Tracking Playlist: https://www.youtube.com/watch?v=b48PbFCNyOM&list=PLgr_8Hk8l4ZHqk0w9OU2IypiZsH2qqdoS&index=1&t=0s GTM for Beginners series: https://www.youtube.com/watch?v=WCmdRivjvRk&list=PLgr_8Hk8l4ZEY-rBGG99Y9V10Dc7g7cHt 🎓 Learn more from Measureschool: http://measureschool.com/products GTM Copy Paste https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/ 📚 Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear 👍 FOLLOW US Facebook: http://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool
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SPSS for questionnaire analysis:  Correlation analysis
 
20:01
Basic introduction to correlation - how to interpret correlation coefficient, and how to chose the right type of correlation measure for your situation. 0:00 Introduction to bivariate correlation 2:20 Why does SPSS provide more than one measure for correlation? 3:26 Example 1: Pearson correlation 7:54 Example 2: Spearman (rhp), Kendall's tau-b 15:26 Example 3: correlation matrix I could make this video real quick and just show you Pearson's correlation coefficient, which is commonly taught in a introductory stats course. However, the Pearson's correlation IS NOT always applicable as it depends on whether your data satisfies certain conditions. So to do correlation analysis, it's better I bring together all the types of measures of correlation given in SPSS in one presentation. Watch correlation and regression: https://youtu.be/tDxeR6JT6nM ------------------------- Correlation of 2 rodinal variables, non monotonic This question has been asked a few times, so I will make a video on it. But to answer your question, monotonic means in one direction. I suggest you plot the 2 variables and you'll see whether or not there is a monotonic relationship there. If there is a little non-monotonic relationship then Spearman is still fine. Remember we are measuring the TENDENCY for the 2 variables to move up-up/down-down/up-down together. If you have strong non-monotonic shape in the plot ie. a curve then you could abandon correlation and do a chi-square test of association - this is the "correlation" for qualitative variables. And since your 2 variables are ordinal, they are qualitative. Good luck
Views: 524955 Phil Chan
Purchase History || Connext Digital
 
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Check out our other video in our "Data Series"https://www.youtube.com/watch?v=tJwK29rrlvQ&feature=youtu.be http://connextdigital.com Connext Digital is a data-driven full-service agency that provides marketing agility to our clients through our best of class data-driven solutions and products. We enable our clients to accelerate their digital marketing efforts across multiple channels. With over 150,000,000 verified e-postal records that are tied to over 1,000 unique data points, including mobile device ID's and App data, and with the technology in place to enable average email delivery rates of 95% + our clients can have high confidence in the ROI we can provide. Our clients experience the value of adding Social Media Models, Mobile Device ID information, App data, and other trigger-based life cycle data points to their current customer data files which enables them to make better marketing decisions and be more efficient with their marketing budgets. We are passionate about serving our clients and providing them with the highest quality service, solutions and success. We engage with our clients at every step of the process to ensure transparency, visibility, comfort, execution, and results are all communicated in an open format that leads to stronger partnerships and ROI. We also have a heck of a lot of fun along the way with making all of this happen.
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Firebase Analytics Tutorial - How to track Mobile Apps
 
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Firebase Analytics is the newest addition to Googles Analytics tools which is built primarily with Mobile Apps in mind. In this video, we are going to take a look at how to install it on an Android app. And I’m going to give you a quick overview on the interface. MENTIONED LINKS Firebase Documentation https://firebase.google.com/docs/analytics/ Logging Events with Firebase https://firebase.google.com/docs/analytics/android/events Firebase Demo Account https://support.google.com/firebase/answer/7157552?hl=en Firecast YouTube Channel https://www.youtube.com/user/Firebase GTM Ressource Guide: http://measureschool.com/guide Free GTM GTM Beginner course: https://measureschool.com/emailcourse Courses: http://measureschool.com/products 🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/ . . RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear
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Commerce-Driven Remarketing Leveraging Past-Purchase Data to Drive More Orders
 
32:38
Learn how to use past-purchase order data to drive more orders though this Bronto Software webinar.
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USA B2B Email List & B2C E-mail database purchase
 
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PART 1 Alur program INSYS DARI MARKETING PURCHASE WAREHOUSE PRODUCTION DELIVERY
 
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Alur program INSYS dari awal sampai delivery Penting!!! Diharapkan mengikuti alur yang sudah ada...
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
 
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BOSTON – Despite the prevalence of binge viewing, as recently as 2015 marketers and media companies weren’t overly concerned about a shift to over-the-top viewing. “What we’re seeing is more of a sense of urgency in terms of trying to figure out how to measure, segment and do attribution as marketing dollars are starting to shift to over the top,” says Andre Swanston, CEO and Co-Founder of data and technology provider Tru Optik. Tru Optik has traditionally measured owned-and-operated OTT apps plus the “open OTT system,” consisting of people downloading, streaming or sharing professionally produced content across peer-to-peer networks. “But what we’ve realized more so over the last year is the real significant part of that really was the technology,” Swanston says in an interview with Beet.TV. In the peer-to-peer ecosystem, there’s no device IDs, no cookies, no API’s or SDK’s to leverage. “It’s really IP, time series, user agent segmentation,” Swanston explains. “All the core problems that legacy providers in the measurement and data management space have had in this transition to connected TV are the same problems. There’s no cookies, no device ID’s, it’s not practical to leverage an SDK across all of these fragmented connected devices,” says Swanston. Leveraging its tech stack and patents, Tru Optik created OTT Data Cloud. In addition to Tru Optik’s media and entertainment consumption database, the OTT Data Cloud provides access to a broad range of behavioral, demographic and purchase data through partnerships with Cross Pixel, Experian Marketing Services, Media Source Solutions, TargetSmart, and V12 Group. “That’s really where we’ve seen kind of our business explode over the last quarter. Major DSP’s, publishers and media companies are integrating our data management to be able to leverage the OTT data cloud on connected TV,” Swanston says. We interviewed him last month at the Progress Partners Connect conference. Our coverage of the conference is sponsored by Simpli.fi. More videos from the series can be found on this page.
Views: 85 BeetTV