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Why Your Brand Is More Important Than Your Product
 
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Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking. Read more at: http://www.entrepreneur.com/video/239915 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 34373 Entrepreneur
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 16088 TEDx Talks
Marketing Minute 095: “Why Brand Familiarity Is Important” (Marketing Strategy / Branding)
 
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Marketers are well-known for their hopes that buyers will have an “awareness” of their brands. They spend much of their research time using aided and unaided recall tests to see if their brands are in the consciousness of their target audiences. But being aware of a brand is not enough. Potential buyers need to become familiar with your brand if you ever have hopes that they’ll want to further their association with the brand to the point of developing an interest and desire to purchase and/or use the associated products. Brand Familiarity can be compared to the familiarity we have with people. There may be people in our lives whom we consider to be acquaintances, and others whom we know more closely and even other with whom we have a familial or even intimate friendship. The key for brand managers is to develop brand familiarity in a positive way so that potential buyers will want to build long-term relationships with your brand regardless of the products that you develop over time. As a marketer, you need to court your target audiences to move their brand relationships from awareness to familiarity to friendship to intimacy, because they can’t love your brand, if they don’t really know it. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 13387 Anthony Miyazaki
Why Personal Branding is Important: Value vs Perception
 
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The Importance of Personal Branding is underestimated. Personal Branding is about your reputation and how you are perceived by others, think of building your Personal Brand in these real-world terms instead of letting the phrase Personal Branding turn you off. Building a Personal Brand from Scratch is about your body of work and publicly stating what you bring to the table in any given situation. What are your goals, and how does that put you into context. These things can't be ignored. When you are trying to build your personal brand, what we really mean is that you are building a digital footprint as well as a real-world reputation for the work, values and relationships you have. Personal Branding has a marketing problem in the minds of many people. It's mistaken for self-aggrandizement and being shallow or vain. It doesn't have to be related to any of those things. In the simplest terms it comes down to presenting yourself well, being thoughtful in your communication and establishing your values. BEST TOOL TO GROW A YOUTUBE CHANNEL http://tubebuddy.com/awesome GET THE YOUTUBE STARTER KIT http://bit.ly/youtuberstarterkit DISCOUNT CODE: FORFIFTY MY YOUTUBE SETUP https://kit.com/robertoblake/youtube-setup-2017 JOIN MY GROUP MENTORING PROGRAM! https://www.awesomecreatoracademy.com/store/Wtbg6kG3 INVEST IN BITCOIN WITH COINSBASE! http://bit.ly/startcoinbasenow CONNECT WITH ME ONLINE http://robertoblake.com http://twitter.com/robertoblake http://facebook.com/robertoblake2 http://periscope.tv/robertoblake http://instagram.com/robertoblake Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the channel at no extra cost.
Views: 6085 Roberto Blake
Why is Personal Branding Important?
 
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►Q: How do you combat larger competition moving into your area? Whether it be lower prices, larger stores, more options or more employees, you are not going to be able to beat every competitor in every aspect on a numbers level. The way you can still compete and win against these companies is by building your personal brand to be better than theirs. Start putting out tons of personal content that consumers can see and relate to, so they will build a personal affiliation to your brand. This personal connection will make them want to buy from you instead of the competition, even if it is for a slightly higher price or slightly fewer options ►Watch the full #AskGaryVee Episode Here: https://youtu.be/r4T84SGUGDkE ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com — ► Check out my main YouTube channel here: http://www.youtube.com/c/garyvee ► Find #AskGaryVee here: https://www.facebook.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Follow me online here: Main YouTube: http://youtube.com/c/garyvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com
Views: 2674 GaryVee Archives
Why Logos Are Important
 
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Looking for a logo? Tell Mark I sent you! http://bluedeer.design/ Starting a business is easy. Maintaining it can be hard. A good-looking logo can help your business and do the hard work of bringing in customers for you. If you really enjoyed this video, please like, comment, and subscribe! :) https://twitter.com/TheEnterpriseYT https://www.facebook.com/TheEnterpriseYT/posts/1305280026152008?fref=nf https://medium.com/@TheEnterpriseYT "Pyro Flow" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Views: 5579 The Enterprise
Why Brands Don't Matter (This is What's Important)
 
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Do You Know The 7 looks That Make Her Want To Fvck YOU? Get Them Here...http://the7looks.net ----------- Youtube Subscribe: http://ryanmagin.com/go/Subscribe Facebook group: http://ryanmagin.com/go/facebookgroup Instagram outfit inspirations: http://instagram.com/ryanmagin Snapchat - see what I wear everyday (username ryanmagin1)
Views: 1229 Ryan Magin
Boobs, Heels and Branding: Why it's important to be yourself
 
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I've been dying to do this blog post for a long long time. It's something I get VERY passionate about. I feel a fire in belly just thinking about it and I LOVE IT! Branding to me is not just your logo or the design of your site.... it's more than that.... It's how everything about YOU and your business is portrayed to the world. BUT I have a little problem with that. Sure I think it's important that your market thinks you are professional but one persons perception of professional may be very different from the next man. I had a client tell me that someone asked them to speak but that they should change their brand to make it LOOK like there is more than just HIM in his business. My advice...... is in this video. Lifestyle business about the freedom to be yourself . If you try to be something else, you're a fake! Here is my 50 cents Love Jodz x
Views: 3656 Jody Jelas
Why Is Community Important? Russell Brand The Trews (E406)
 
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In today's Trews I respond to your comments on various subjects. My new tour 'Russell Brand Re:Birth' is coming to YOUR town - go to http://russellbrand.seetickets.com/tour/russell-brand Subscribe Here Now: http://tinyurl.com/opragcg Produced & edited by Gareth Roy Trews Theme by The Rubberbandits
Views: 65816 Russell Brand
Why Branding is important for small businesses
 
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In this video I talk about the importance of business branding. Branding is not just for large companies. Branding is the vibe your business puts out. For the record these samples are to show good branding and is not my designs. for more information on my creative services please visit http://gofelipe.com/ Follow me on twitter: https://twitter.com/HireFelipe
Views: 295 Felipe Mandujano
Why Farm Branding Is Important and How to Achieve It
 
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What is branding? Do you need a brand? How do you build one? Yes, you absolutely need a brand, but it's not what you think ;) I reference 3 tools in this video below: With a little bit of time and effort, you'll be on your way to connecting with those dream customers who will pay the price you need to build your profitable farm. These 3 tools will help you build your brand and connect it to the right buyers: 1. https://www.3cowmarketing.com/identify-your-ideal-customer-to-focus-your-marketing-efforts/ 2. https://www.3cowmarketing.com/how-to-make-your-farm-products-stand-out/ 3. https://www.3cowmarketing.com/6-ways-an-email-list-makes-your-farm-profitable/ What you'll learn: * How to convey your value to ideal customers * Why customers REALLY buy from you * Why having the best milk or highest quality beef isn't that important to your customers To learn more about Farm Marketing From the Heart, an online marketing course for farmers, click here https://www.3cowmarketing.com/courses/
Views: 310 3 Cow Marketing
Why brands are so Important?
 
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Personal views on brands and their fake importance in our lives which arises a question that why can´t be use local goods and still look cool.
Views: 88 Adeel Muhammad
Why Building Your Personal Brand Is Important
 
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I believe that there is so much power in building and maintaining a strong personal brand in business and even in the professional/careers world. So many business owners, entrepreneurs and professionals want to raise their corporate visibility and business credibility but lack direction or even confidence in doing so. This video offers some insight into building your personal brand and why it is important in helping you stand out from the crowd. Read more useful personal branding pieces here: https://t.co/YSMrIOZaF5 http://melanmag.com/2017/03/17/self-promotion-not-boasting-true/ Leave your comments below and don't forget to subscribe. Tweet me @RonkeLawal Buy an Ariatu PR eGuide http://www.ariatupublicrelations.com/ariatupreguides/ If you would like to receive my business updates sign up to my mailing list http://eepurl.com/cQeCB5
Why Brand Storytelling is so important for businesses today
 
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What exactly is Brand Storytelling? and why is it one of the most important tools for businesses today? I Do Not Own all of the footage used. Music by Kevin Macleod "Son of a Rocket"
Views: 49 Paperclip Media
Episode 62: Why Branding Is Important
 
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Branding is not marketing and marketing is not branding. Emotion is the most valuable currency. Subscribe to this YouTube channel for more business, marketing and success videos! www.youtube.com/user/alexandernovicov You can follow me on Snapchat for behind the scenes and Q&A’s: @alexnovicov Instagram for inspiration: www.instagram.com/alexnovicov Twitter for instant updates: www.twitter.com/alexnovicov Facebook for blog articles and other fun staff: www.facebook.com/alexnovicovcom Alexander Novicov believes in Thinking Beyond. It starts from the way he communicates on a daily basis to the way he runs his business. Thinking Beyond is not about a Facebook post, a tweet or a snap, it's about engaging with people on a personal level. Creating emotional connection and caring for your clients. www.alexnovicov.com
Views: 73 Alexander Novicov
Episode 1: What is branding and why is it important to brand YOU, not your company?
 
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Branding can mean many things, but branding yourself is most important. Be a resource of value to those who follow you. To learn more about branding or other marketing strategies please reach out to me as well as follow me on Facebook at www.facebook.com/JoleneValue4Life. Thanks #branding #attractionmarketing #networkmarketing #value
Views: 10 Jolene Martin
What is Branding? And why is it important to know the difference?
 
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Prompted by the question - What Is Branding? Debbie sets out to put the record straight. Understanding the between logo design and branding and why it's important not to confuse the two. Whether you're a start-up or established business you'll learn some basic principles around why it's vital to look at the bigger branding picture and make sure every part of your brand's vision and values are communicated to your customers and potential partners at every touch point. ------------------- RESOURCE #1: The E Myth, by Michael Gerber goo.gl/7MKAZS ABOUT: Debbie Evran is Founder & Creative Director of FIRE Creative, a forward-thinking brand consultancy focused on helping businesses: tell the world who they are and what believe in - with authenticity and authority. She consults with everything from purpose-driven business owners to time-poor marketing managers helping them gain brand clarity, confidence and credibility for greater brand attraction and profits. ------------------------------------------------------------------------------------------------------------- WORK WITH ME @ http://www.firecreativemedia.com --------------------------------------------------------------------------------------------------------------- 100% INSPIRED BY Nicola Cairncross https://www.youtube.com/nicolacairncross Roger Hamilton #EntrepreneurTV http://bit.ly/eTV2018 And not to mention Marie Forleo http://www.youtube.com/marieforleo "It doesn't have to be brand new, it just has to come from you". Marie Forleo
Views: 44 Debbie Evran
why ""branding yourself"" is so important
 
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Why [branding yourself] is so important. if you are not branding yourself you really are making a big mistake. What if you decide you are not going to stay with that company and you go somewhere else.You have put your face all over that company. what if that company closed down.Now What? brand yourself and not the company. People join people and not companies. They get to know , like and trust you. if you would like more tips like this sign up for my newsletter http://workwithjudyfruendt.com/newsletter check out my blog http://workwithjudyfruendt.com/blog come see me on facebook https://www.facebook.com/judy.fruendt... replay https://youtu.be/SKN7JRDbQak
Views: 10 Judy Fruendt
Personal Branding: Why Your Personal Brand is Important
 
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Why is personal branding so valuable and talked about in today's market? Find out in this video. PERSONAL BRANDING ACADEMY MENTORING PROGRAM Do you want me to help you build your Powerful Personal Brand that will grow your business and boost your revenues and profits? Visit https://awakenspace.kartra.com/page/mentoring to learn more about the program and apply for a free consultation. Find out more about me: http://www.pavlinapapalouka.com Subscribe to my Youtube channel to learn more of my secret personal branding tips: https://www.youtube.com/PavlinaVideoBlog Find me on Facebook: https://www.facebook.com/pavlinapapaloukapage Follow me on Instagram: https://www.instagram.com/pavlinapapalouka Connect with me on Linkedin: https://www.linkedin.com/in/pavlinapapalouka WHY YOUR PERSONAL BRAND IS IMPORTANT - SUMMARY 01:21 Your Personal Brand represents what is unique about you, what value you bring to the world, how you communicate your value to others, what people say about you, how they perceive you and what image they have of you. 02:36 If you have any social media profile or online presence, you already are a personal brand. And if you don’t have any social media profiles or websites, chances are that people who search you online can still find something on the internet that someone else posted about you, which might not be representative of how you want to be perceived today as a professional. 03:27 5 Reasons why having a Personal Branding Strategy today is essential for your success: 03:37 Reason #1. People will google you anyway. Whether you are applying for a job or going to a business meeting or you are looking to get more clients for your services and your products, most people will search you online before they make a decision. 04:07 Reason #2. Be visible in your market niche. If you are invisible online, potential clients or employers cannot find you when they are searching for what you have to offer. There are so many people with amazing knowledge, skills, and potential that nobody knows about, and they can’t get paid what they are worth, because they don’t know how to take care of their online presence and promote themselves and their skills, products, and services. 04:38 Reason #3. Have better clients, opportunities and higher payment. By building a respected personal brand, you attract better clients, better opportunities, and higher payment. The right people find you and ask to work with you, instead of you going after clients, jobs, associates and opportunities. It makes your professional life so much easier and allows your business to grow faster, as you gain the power of choosing who you want to work with and how much you want to charge. This happens because everyone wants to work with the person who is perceived as the top authority in their market niche. 05:29 Reason #4. Seize the unlimited global opportunities. We live in a new global economy of unlimited opportunities. A few years ago, to get any exposure, you had to pay a lot of money to the media moguls who used to monopolise information in each country. Now everyone can build their own online ‘media’ channel on LinkedIn, Instagram, Youtube, Facebook or any other social media platform and unlock a world of opportunities, locally or globally. 06:15 Reason #5. Benefit from becoming an influencer and celebrity. You can choose to take your personal branding a step further and become an influencer and celebrity in your market and industry. You can achieve this by using social media to build your brand skilfully with consistency and patience. Building influencer and celebrity status can have great benefits on your income, your professional, and business growth. ABOUT PAVLINA PAPALOUKA Pavlina Papalouka is an entrepreneur, seminars organizer, personal branding expert, personal development coach, and speaker. Her passion is helping people overcome their limitations and unlock their true potential. She is pursuing her passion by organizing live seminars and online events, offering online education programs and speaking. Meet her at http://www.pavlinapapalouka.com. Location: Sailor's Rest Limassol Editing: Interject Agency
Views: 1965 Pavlina Papalouka
Why Trademark is Important - 7 Smart Reasons to Trademark Your Online Brand
 
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WHY TRADEMARK IS IMPORTANT Today I wanted to follow up my last video that talked about when you should trademark your brand or logo, and instead focus on WHY you should Trademark your business assets. In this video I share 7 major (and smart) reasons why you should register the trademark for your business name, brand or logo. When Should you Trademark? https://youtu.be/LgijHpOB-xc To sign up for DIY Legal click here: http://hawthornlaw.net/diy-legal To start your own LLC, click here: http://hawthornlaw.net/incorporate If you need to get a hold of me, you can schedule a call with me using my clarity link: https://clarity.fm/jameshart **Unless you are a legal or private coaching client, I do NOT respond to emails or contact form submissions.** Need more information on starting a business? Download our cheatsheet here: https://www.hawthornlaw.net/cheatsheet I use Tubebuddy to optimize my videos, here is an affiliate link if you would like to support me and sign up for their free plugin: https://www.tubebuddy.com/hawthornlaw This video is for entertainment and informational purposes ONLY and should NOT be considered legal advice. By watching a video or commenting on a video, we are not forming an attorney-client relationship. If you need specific legal advice, please ask an attorney in your state.
Views: 327 Hawthorn Law
Branding Yourself - Why Its Important
 
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business, branding, entrepreneur
Views: 2310 2blessedtoBstressed
What Is A Personal Brand & Why Is It Important? - Coaching Moment
 
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The Ultimate Guide To Personal Branding Class: https://www.workitdaily.com/personal-branding-course/?utm_source=YouTube&utm_medium=Coaching_Moment_9 Welcome to Coaching Moment. This is a series where the Work It Daily team will sit down and give you some straight-talk advice on comments we're getting here on YouTube. In today's episode, JT O'Donnell discusses what a personal brand is and why it's so important for professionals to have one in today's day and age. Want to work with JT and her team to help improve your job search and career? Learn more here: https://www.workitdaily.com/pricing/ The Ultimate Guide To Personal Branding Class: https://www.workitdaily.com/personal-branding-course/?utm_source=YouTube&utm_medium=Coaching_Moment_9 Follow Work It Daily: https://www.workitdaily.com/ https://twitter.com/workitdaily?lang=en https://www.facebook.com/groups/WorkItDaily https://www.facebook.com/WorkItDaily/ #JobSearch #JobSearchTips #PersonalBrand
Views: 2248 Work It Daily
5 Reasons Why Branding is So Important for Small Business Owners
 
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Branding isn't for just the big companies with large marketing budgets. Every business has a brand whether they deliberately manage it or not. So here are 5 reasons why business owners need to spend time defining, building, and strengthening their brand. 1. If you don’t define yourself, someone else will 2. Helps you differentiate yourself to stand out and attract customers 3. Clarity around your brand gives business owners the gift of focus – not only in marketing but in strategy direction. 4. A strong brand gives you confidence 5. A strong brand creates loyalty To learn how to get started to Brand Strong, read my post on 4 Essential Steps to Identify your Business Brand. http://brandstrongmarketing.com/a-process-for-small-businesses-to-identify-their-brand/ ******************************************************************* If you liked this video, subscribe to our channel - https://www.youtube.com/channel/UCckJRsvra1V3Ghdj6oAVjNg or Get more tips and inspiration at http://brandstrongmarketing.com/ ******************************************************************* Connect with us! Facebook: https://www.facebook.com/BrandStrongMarketing/ LinkedIn: https://www.linkedin.com/company/brand-strong-marketing Twitter: https://twitter.com/BrandStrongMktg Pinterest: https://www.pinterest.com/BrandStrongMktg/
What is Strategic Branding (or -- Why is Your Message Important)?
 
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http://www.thedecisioncoach.com So, why is your message important? Well the truth of the matter is most of the people who come to see us don't even know to ask that question. What they DO know is that their web site doesn't look the way they want it to look, it's not doing what they want it to do. Their Facebook page, their twitter feed, they all look different. They're all conveying slightly different messages. When they're talking to people it's not the same message of what they've even got on their website or in print. These are all symptoms of not having a core message. That core message is crucial, because it conveys what the company can really offer what it really does best in a really clear and easy way for the customers they can best serve to understand. The truth of the matter is- it's difficult, if not impossible to do this on your own. So call us today to find out how we can help you turn your visitors into customers.
Views: 48 Mike Davis
Why Is It Important To Develop Brand Equity?
 
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The importance of brand equity and how to maintain it. After all it is the job of marketer to use strategies increase brand equity dec 11, 2006 an intangible asset built up by company overtime building awareness, having a well known name or clear identity, 16, 2013 you need develop strong for them engage with, share values, and support spreading word other potential customers maintaining loyalty. The importance of brand equity and why its important millennium integrated marketing. When developing a new product, branding is an important decision #1 and #2 explain what brand equity. Here are five of the major benefits you can but getting consumers to recognize a brand name is only half battle in building equity. There are endless benefits of building and maintaining a strong brand. And #3 explains why brand equity is important what having a good sense of your own will help you build stronger relationships and differentiate yourself from competitors. Brand equity wikipedia. Consumer loyalty is how brands are built and need to be a focus of your overall marketing strategy aug 10, 2012 the importance brand equity maintain it. Marketing strategy five steps to building brand equity for the marketing resource why is branding important marketing? . Brand equity why it's important to your business' identity. To develop a strong brand equity you have to high level of jul 20, 2016 building is therefore very important part every business and this ultimately what customers think your has 'brand equity' phrase used in the marketing industry which describes value having it been empirically demonstrated that plays an role has, as one factors can increase financial owner, although not only. Media why brand building is important forbes. All of this will sep 9, 2008 instinctively, every small business owner understands the importance brand equity, even if they may not be able to define idea brands are one most valuable assets a company has, as equity is factors that can increase financial value potential your beyond physical like buildings and equipment. Googleusercontent search. Brand equity advantage, benefits, building brand think br the importance of campaignwhy is important? Quora. Mar 13, 2014 the third part is perception your brand creates for quality. Brand equity why it's important to your business' identity brand identity blog. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives loyalty, allowing the business grow further may 27, 2012 (image credit via @daylife) looking out into world today, it's easy see why brands are important now than at any time past apr 9, 2014 image courtesy of gnresearch viewing an asset first step embracing idea. The importance of brand awareness why is equity so important? Devillierscommunications. In the past, most brand equity has 4 dimensions loyalty, awareness, is worth another look now over twenty years later since emerged as an important va
Views: 47 Your Question I
Why Are Stories Important in Personal Branding
 
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You've heard it plenty, but I'll tell you again: stories are vital. But why? I'll discuss why weaving your brand story is the be-all-end-all in resonating with your customers. It's all about relatability.
Views: 51 Aaron Pierson
How To Build A Brand | Why Is Branding So Important?
 
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www.howtobuildabrand.org How To Build A Brand | Why Is Branding So Important? Let us first clarify the difference between Your BRANDING & Your BRAND... Your Branding is your trust mark, your identity. So your logo, the thing that visually people see and associate with you business. it's your brand identity and should go across everything you do in a massively consistent way and be the same on everything your customers see. Your BRAND, thats what's below the water if you think about it as an iceberg, so your branding is the top and what people see and your brand its what's below, it's what people don't see but it's the reason that people choose to buy from you. It's the TRUST, it's the CREDIBILITY, it's what people say about you when you're not there. It's the whole reason why people come to you! We hope you enjoyed this video, if you want to learn more about branding you can visit our website www.howtobuildabrand.org Like our Facebook page here: https://www.facebook.com/BrandExpertTips Follow us on twitter https://twitter.com/BrandExpertTips or Instagram at HowToBuildABrand Don't forget to subscribe & share :) xx
Why It's Important to Brand Your Photography Business
 
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Download the STAND OUT Ebook at http://library.crowdspring.com/stand-out-business-ebook/?utm_source=youtube&utm_campaign=microinfluencers_video_desc Success as a photographer requires more than taking great pictures. To be successful as a professional photographer, you have to build a great brand and invest some time and money to market and promote your business. Unfortunately, many photographers ignore their own brand. Your brand impacts the success of your business. It's hard to make others look good if your own brand doesn't look professional. Whether you're just starting out as a professional photographer or have been working as a photographer for years, take a very close look at your brand and be sure that it represents you and your business in the best way possible. Your brand may be the ONLY thing standing between you and your next big client. Want to make your business stand out with a great new logo, web design, print design or company name? Get help from crowdSPRING:: https://www.crowdspring.com/how-it-works * Join us on FB: http://FB.com/crowdSPRING * Tweet us: http://twitter.com/crowdSPRING
Views: 26843 crowdspring
The 3 Brands EVERY Artist Has (And Why They're Important)
 
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There are 3 types of brands that every artist has and needs to manage. This explains each and why they're important IG: @brandmansean - -- - - - - -- - - - - - - - - - - - - Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 30447 BrandMan
Why Amazon Is Important For An Ecommerce Brand | Natasha Courtenay-Smith
 
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Today I’m joined by Mark Greening, the Amazon expert who works with brands to make their products top of the best sellers list and assists with any troubleshooting queries consumers face. Amazon is one of the most popular online eCommerce platforms that millions of people use everyday to purchase items from books to electronics to cosmetics. It’s evolved from just being the pit stop to buy an adaptor to now being the online shopping platform for an increasing number of brands looking to expand on the web. In this video we discuss ⚡The Amazon algorithm and how it works - from how it brands and particular products are targeted in order to sell products to how to increase visibility against your competitors. ⚡The change in how people search for products when shopping online via Amazon and how to make sure you tailor your product title to increase searchability ⚡How more brands are using their brand names in titles to attract more potential consumers. Because if you’re not on there and people search your name then your competitors will show up and this means you lose out on a sale! ⚡How if you use the platform Shopify and experience an increase in sales, consequently your Amazon sales will also increase. SUBSCRIBE & COMMENT If you liked this video, don't forget to leave a comment and subscribe to our channel. ABOUT NATASHA Natasha Courtenay-Smith is one of Europe’s leading experts on integrated digital marketing, social media and PR. She is also a a best-selling published author, inspirational keynote speaker, accredited Facebook trainer, CEO of Bolt Digital and mum of two. Her main business focus today is as CEO of Bolt Digital, which helps celebrities, thought-leaders and successful businesses with a range of services in the digital marketing, social media and PR sectors. Unlike many marketing companies that make pretty pictures, Bolt is relentlessly focussed on delivering commercial value and a measurable financial return on investment to its partners and clients. FIND & FOLLOW ME Website: http://natashacourtenaysmith.com/ Facebook: @NatashaCourtenaySmithBiz Instagram: @natashacourtenaysmith Twitter: @Tash_Courtenay
BRANDING TIPS: WHY DESIGN IS NOT THE MOST IMPORTANT THING IN BRANDING
 
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Why design is not the most important thing in branding? Because the content and substance are more important. In this video, you will learn the most important thing in branding, which is customer benefits. Dino H Carter, owner and Chief Strategist of D Branding, will explain to you why as much as design is important, it is not the most important thing in branding. Branding is much deeper than design, it is a very specific way of thinking. All successful businesses think and manage their branding according to this brand thinking, while all unsuccessful businesses do not. The example in this video is a newsletter, and how so many are doing it wrong. If you have any questions, comment. For more information about branding go to dbrandingla.com
Views: 39 D Branding
Why is Personal Branding Important to You? | Personal Brand - Tip #2
 
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Getting clear on why building a personal brand is important to you and your business. **** Access a free copy of SALES FUEL https://b2bentrepreneur.org/free-gift (3 Proven Marketing Strategies to build your business) Self promotion and personal marketing are the new trends in traditional, social media, online and digital marketing. Whether you’re an entrepreneur or business professional, personal branding has never been more important to your career success. For entrepreneurs driving marketing and sales, being intentional about your personal brand identity is critical for business success. In these quick tip personal branding videos, you’ll find marketing strategies and practical implementation ideas for how to get more customers. Thank you for watching. I truly enjoy sharing the success tools with you that I’ve used to build my life. Please subscribe to Debbie Donaldson Live on YouTube for even more. Also check out Debbie Donaldson Live on Facebook, LinkedIn, Instagram and Reddit. I’m also on Twitter at DebbieDLive. Listen in on my weekly podcast Driving With Debbie on iTunes: https://itunes.apple.com/us/podcast/how-to-bounce-back-from-failure/id1441211961?i=1000427744248&mt=2 About the Author: Debbie Donaldson published the book Superpowers Activated after realizing her own personal journal contained life balance and growth mindset motivation anyone looking for self improvement would find beneficial. As an entrepreneur and enthusiastic reader of self help books and business books, Donaldson quickly realized that her ideas for how to journal daily improved her own self talk. Although we all have strengths and weaknesses, this new success habit retrained her brain to focus on strengths instead of focusing on weaknesses that lead to self sabotage. As a business motivational speaker her focus is on sharing the ideas that empower her audiences with a plan for how to journal daily and experience power that goes beyond personal willpower to succeed. The change in self talk she inspires in her readers gives them an internal compass for how to be confident in their own unique combination of talents, gifts and blessings combined with their knowledge skills and experience. She even credits the practice of a daily focus on strengths for helping her win her battle with cancer. As her consulting business began to evolve and attract business entrepreneurs, Donaldson began looking for ways to share her business success ideas. Within a year Donaldson completed a second book, SALES FUEL to give business owners new ideas for how to get more customers. Access a free copy here: https://b2bentrepreneur.org/free-gift About this Series: As a business owner or professional, do you leave your personal brand to chance while focusing on your business brand? You're not alone... and this series on Debbie Donaldson Live is dedicated to you. If you are a business professional or entrepreneur and the primary sales strategy leader for your company, you won't want to miss an episode. These personal branding tips are sure to have a positive impact on improving your influence marketing, sales strategy and leadership successes.
Views: 11 Debbie Donaldson
Why Storytelling is Important to Brands | Buzz Clip | Drinks Network
 
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Check out the details below for more on why video content is the way forward for content marketing. Or visit our website to book in a meeting to get your production rolling: http://www.drinksnetwork.com.au DID YOU KNOW? ALMOST 80% of internet traffic will be POWERED BY video content IN THE NEXT 12 MONTHS. FOR ENGAGING AN AUDIENCE VIA SOIAL MEDIA - VIDEO GAINS 78% HIGHER ENGAGEMENT ON A POST THAN USING JUST A PHOTO OR PLAIN TEXT. Inclusion of a video in email marketing can increase click through rates by AS MUCH AS 300%. 68% of consumers feel more positive about a brand after consuming content from it. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%) ================= Subscribe to Drinks Network: https://www.youtube.com/user/DrinksNetworkTV Welcome to Drinks Network...where the we connect people and drinks. OUR BRAND SITE: http://www.drinksnetwork.com.au SOCIAL NETWORKS ================= Instagram: https://www.instagram.com/mrliquidkitchen/ Twitter: https://twitter.com/DrinksNet Drinks Network Australia Facebook: https://www.facebook.com/DrinksNetworka EMAIL (Business Only): [email protected] MAILING ADDRESS ================ Drink Australia Pty Ltd T/as Drinks Network 11/81 Bertram Street, Mortlake, NSW 2137 Australia Phone: +61 0418 118 639
Views: 74 Drinks Network
Why Matching Brand Names Of Breakers & Panels Is Important
 
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http://petersonelectricllc.com CALL PETERSON ELECTRIC: 970.599.1872 Matching Brand Names Of Breakers & Panels Is Important, Breaker Is Not Designed For Bus Bar, So Discoloring Occurs
Views: 839 Peterson Electric
What is brand enrollment, and why is it so important for a B2B company?
 
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Successful branding isn’t just something the marketing department does. If the messages a potential customer gets from the company’s advertising and marketing don’t match up with the messages he receives when he calls a salesperson or talks to an employee, which of the messages is he going to believe? This is why brand enrollment -- making sure employees across the board understand and internalize the brand message -- is so important, especially in a B2B industry with a long sales cycle. The People Powered Brand: A Blueprint for B2B Brand and Culture Transformation, written by 5MetaCom CEO Chris Wirthwein and 5MetaCom Senior VP of Global Marketing and Branding Strategy Joe Bannon, can help you build a brand in the B2B space and, more importantly, show you how to get employee buy-in and maintain the brand into a successful future. Visit 5MetaCom: www.5MetaCom.com Find out more about The People Powered Brand: www.PeoplePoweredBrand.com
Views: 30 5MetaCom
Why Brand Consistency Is Important
 
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Larry Wilson explains to entrepreneurs and business owners the importance of brand consistency. ––––––––––––––––––––––––––––––––– Larry Wilson | Creative Branding Brand Strategy // Digital Marketing // Creative Direction Look good. Reach the right people. STAY CONNECTED Web: www.TheLarryWilson.com Facebook: www.facebook.com/thelarrywilson Twitter: www.twitter.com/thelarrywilson Instagram: www.instagram.com/thelarrywilson LinkedIn: www.linkedin.com/in/thelarrywilson/
Views: 202 The Larry Wilson
Why Is It Important For A Company To Differentiate Its Products?
 
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The difference between marketing and branding tronvig group. This means that if a firm raised its price, not all consumers would purchase from less expensive competitors. Activecampaign network world google books result. Branding came into vogue due to the success of company's marketing see coke 30 apr 2015 in monopolistic competition, there are a few firms who each have pricing power. North star strategies google books result. For example, a candy business may differentiate its from 22 2013 however, it seems that the differentiation strategy of lot products to company decides choose certain attribute product focus on. Signalling criteria is at it's most importance when the buyer not in economics and marketing, product differentiation (or simply differentiation) process of concept was proposed by edward chamberlin his 1933 theory monopolistic competition. Survey of current business google books result. With so many new products hitting the market, it is important for companies to stand out in terms of quality product differentiation strategy also allows business compete areas other than price. Cost leadership emphasizes saving money and appeals to those who are on a budget. Those consumers obviously feel that the firm's product is superior to products if its 5 jan 2017 for me, it's differentiation communicating how your solution better than all others. If your company's solution (product or service) isn't offering more effectively you communicate why those differences are important, in other words, even though the product is shoes, its usp has to do an important point here that this doesn't necessarily limit who will buy 11 may 2017 here's 3 strategies work cost leadership, differentiation and focus. Germany's ability to differentiate its products is what sets it apart from building a great brand why consistency matters. Product differentiation important in today's financial climate the advantages of a product strategy and it's role competitive advantage concept marketing boundless. Product differentiation important in today's financial climate 24 jun 2015 a company can set itself apart from the competition two ways through cost leadership or product. Harvard business school professor michael porter, who literally wrote the book on you must know not only your product's features, but also its advantages what is conscious capitalism and why it important for investors? . How to differentiate your brand, even when it's fast company. In fact, exporting their messaging is so important to coke that they spend more on it's pushing out a message get sales results buy our product because very among these things the lived experience of brand. By taste), and are therefore 10 oct 2013 this is an important distinction to make, with equally knock on 'differentiation' a company's ability distinguish product (or 7 may 2015 the difference between good brand great brand? And opinions about your company, nonprofit, school, product, service, etc. To the promise the
Why is personal brand so important?
 
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Jennifer Holloway talks about personal brand - everyone has one! This video was created for GivebackUK
Views: 628 GivebackUK
Why The Intercontinental Champion Is The Most Important Title On The RAW Brand
 
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Listen to the entire "Solomonster Sounds Off: Episode 547" http://www.TheSolomonster.com http://www.Twitter.com/Solomonster * A special thanks to The Solomonster for allowing TVTRAX to run this clip Founded and hosted by The Solomonster, the show takes a humorous, no-nonsense approach to the biggest stories in pro wrestling with a mix of breaking news, show recaps and analysis, plus a mailbag segment featuring listener Q&A.
Views: 8017 TVTraX
Brand yourself? Why is branding yourself so important
 
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http://workwithmatthewalleyne.com http://www.workwithmatthewalleyne.com/brand-yourself-why-important/ Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favor. Relatively speaking, a strong brand influences its target audience and works overtime to engage those who may not have been targeted at all. A successful brand self-promotes, stimulates a unique experience, breathes loyalty, and offers consistency in the quality of the service it offers. Brands are also used as a way to connect on a universal level. Here are a few reasons on why branding yourself is important. You’ll be an Expert in Your Field Not everyone knows who you are, and since that means they probably have no idea what you do and how good you do it, it’s vital for you to give your skills a bit of recognition. Branding yourself isn’t entirely about who you are as an individual, but mostly about what kind of services and goods you can offer. A client will usually choose someone they’ve previously heard of to work on their latest project and if you didn’t leave an impression that shows you’re quite the guru in your field, you’re straight out of luck. It would be much of an inconvenience if a client knew who you were, but had no idea about the quality of services you offered. They’d have nothing in order to set you apart from the rest, and mediocrity will follow you. Breaking free from this mold means that you have to brand your services. Become an Asset Having an asset that’s unique and commands respect is a good investment, especially if you’re a freelance designer. By branding yourself, you become the asset and the product you market is your set of skills or services. You’re your own unique product and no one can take that away from you. Structuring yourself to become the asset will add value to not only your business, but also your skills and experience. When you’re the asset, your business revolves around you and therefore you’re irreplaceable. You will be recognized for who you are and most importantly, what you do. Be a Memorable Force When companies annoyingly repeat TV and radio commercials, they aren’t trying to sell you the product at that instant, they do it so that the first thing you remember when you go to a department store is their brand. It doesn’t matter what line of product you choose, as long as you go with their brand. Same concept when it comes to branding yourself. If your brand can successfully reach out and influence potential clients when they start up their browser or need a specific project to be worked on, your brand is the first thing that pops into their minds. Having a catchy name for your freelance business that’s easy to remember is a plus. For example, when you think about quality browsers with customizable elements, who do you think of? For me, it’s Firefox. The name and image behind the brand is simply compelling. Stand Above the Rest What defines a brand is the services or products behind it. For example, who would WordPress be without its content management services? Just a catchy name and nothing more. Creating a brand that stands out requires you to develop an image that is consistent with what your brand has to offer. The image you choose to represent your brand should be simple, straightforward, and convey what you or your business does. The colors you choose should provoke interest, and you should use color theory to make your logo creative and unique. https://youtu.be/UAKAcabk-GQ https://www.youtube.com/watch?v=UAKAcabk-GQ https://www.webpagefx.com/blog/web-design/why-branding-yourself-is-important/
Views: 30 Take over
5 reasons why is branding an important part for all business | newton consulting
 
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5 reasons why is branding an important part for all business.For more information call us 011-65578601 or visit us at http://www.newton.co.in
Views: 7 Branding company
Why a Personal Brand is Important
 
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Why a Personal Brand is Important
Views: 108 Kim Richmond
Here's why Snapchat's 'my story' is so important for brands
 
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Subscribe to News24: https://www.youtube.com/user/News24Video
Views: 125 News24
What Does Branding Yourself Mean & Why Is It Important?
 
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http://www.followsteve.net What does branding yourself mean and why is it important to brand yourself? Hey this is Steve Mitchell from FollowSteve.net and in this video I want to discuss what branding means and why it's important to brand yourself if your in a home based business. So branding is the impression that you give off to other people about yourself based on all the interactions that they've had with you. In other words, branding is the process of establishing a reputation for yourself. So the question is why is branding yourself so important? The first reason why is because its going to allow you to stand out. You have to separate yourself from all the other distributors in your company pushing the same business oppportunity and product. If all you have to offer people is your business opportunity then why should people join you over joining someone else. YOU are the x factor in the equation when it comes to recruiting people in your business. The second reason why branding yourself is so important is because its going to help you build trust with your prospects. And you've heard me mention in other videos that people buy for those that they know like and trust. If people know like and trust you and you've established a reputation that gives them the feeling that you can help them solve a specific problem that they have better than anyone else, then they'll buy from you over other people. So branding yourself is really really important if you want success online, and if you want to find out exactly how to brand yourself
Views: 154 Follow Steve
The top 7 things NOT to do when starting a business
 
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* Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Emil: "Hey Evan! I have been watching your videos for a while now. Hope you enjoyed your trip to Asia! I am enthusiastic about entrepreneur videos. I have searched on Youtube and Google and I always get videos/articles about what to do. I believe knowing what NOT to do is equally important. Usually, all I get is generic tips such as "dont grow too fast" but there are no concrete case studies. But when it comes to successful stories, there are specific examples we can learn from. I was thinking if maybe you can have videos/articles analysing and explaining how some real businesses failed, especially start ups. It would be great if you can use your influence to encourage entrepreneurs who have failed to share their stories with you. That way, the mistake will only be made by once because we all will have learnt from it Hopefully you'll consider my suggestion" ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/ SCHEDULE * Mon - 1 Minute Mondays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2HwduoMCpvZRhd2qE22Fg- * Tues - Tech Tuesdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM3NGvdl33mEwdUdr19zti9s * Thurs - Thankful Thursdays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2Scsq-0Er3mA8U3Kqz9fiV * Fri - Famous Fridays: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM30QoA2ygo5RWzfQm8y7ScL * Sun - Famous Failures: https://www.youtube.com/playlist?list=PLiZj-Ik9MmM2aeaKPqI5ILrNcLjbQZDob * Your Questions - Every day! Help us caption & translate this video! http://amara.org/v/FyN4/
Views: 1217924 Evan Carmichael
Why Fair Trade is So Important
 
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The frenzied Black Friday scenes are familiar: hordes of customers pushing through the doors to get their hands on that special post-Thanksgiving steal of a purchase. But how many of us know where those items are from? Do we really know how that pair of jeans was made, or who put those shoes together? More than 40 million people work in the garment industry worldwide. As some of the world’s lowest paid workers, they are at the mercy of a system in which many companies strive to maximize profits by paying employees as little as possible. But consumers are beginning to realize the power of their purchases to shape the lives of workers. Patagonia sees this as an opportunity to support the people behind the product and work toward wage equity in the supply chain. And this commitment goes beyond just a few token factories or a new marketing campaign. It is a growing movement that strives to do the right thing, even when it’s difficult or less immediately profitable to do so. Here’s how it works. This Great Big Story is a paid contribution from Patagonia: http://www.patagonia.com/fairtradeclothing SUBSCRIBE: https://goo.gl/vR6Acb This story is a part of our Human Condition series. Come along and let us connect you to some of the most peculiar, stirring, extraordinary, and distinctive people in the world. Got a story idea for us? Shoot us an email at hey [at] GreatBigStory [dot] com Follow us behind the scenes on Instagram: http://goo.gl/2KABeX Make our acquaintance on Facebook: http://goo.gl/Vn0XIZ Give us a shout on Twitter: http://goo.gl/sY1GLY Come hang with us on Vimeo: http://goo.gl/T0OzjV Visit our world directly: http://www.greatbigstory.com
Views: 127998 Great Big Story
Why it’s So Important to Brand Yourself and Not the Company | Roderick Crowder
 
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Thanks for viewing my video! If you received any value from this video "Like Share and Comment Below" http://www.roderickdcrowder.com/why-its-so-important-to-brand-yourself-and-not-the-company/
Why You Should Brand Yourself First So Important
 
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Branding yourself means making yourself visible, PUTTING YOURSELF OUT THERE and communicating via all available avenues your personal values and what you stand for. This should be done with total clarity and consistency. It’s especially important to highlight your uniqueness in some easy to remember way, so that people will think of you and what you do, in the event they need your product or service. For more info go to http://wwww.andrewplimmer.com
Views: 22 Andrew Plimmer

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