Why is personal branding so valuable and talked about in today's market? Find out in this video.
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WHY YOUR PERSONAL BRAND IS IMPORTANT - SUMMARY
01:21 Your Personal Brand represents what is unique about you, what value you bring to the world, how you communicate your value to others, what people say about you, how they perceive you and what image they have of you.
02:36 If you have any social media profile or online presence, you already are a personal brand. And if you don’t have any social media profiles or websites, chances are that people who search you online can still find something on the internet that someone else posted about you, which might not be representative of how you want to be perceived today as a professional.
03:27 5 Reasons why having a Personal Branding Strategy today is essential for your success:
03:37 Reason #1. People will google you anyway.
Whether you are applying for a job or going to a business meeting or you are looking to get more clients for your services and your products, most people will search you online before they make a decision.
04:07 Reason #2. Be visible in your market niche.
If you are invisible online, potential clients or employers cannot find you when they are searching for what you have to offer. There are so many people with amazing knowledge, skills, and potential that nobody knows about, and they can’t get paid what they are worth, because they don’t know how to take care of their online presence and promote themselves and their skills, products, and services.
04:38 Reason #3. Have better clients, opportunities and higher payment.
By building a respected personal brand, you attract better clients, better opportunities, and higher payment. The right people find you and ask to work with you, instead of you going after clients, jobs, associates and opportunities. It makes your professional life so much easier and allows your business to grow faster, as you gain the power of choosing who you want to work with and how much you want to charge. This happens because everyone wants to work with the person who is perceived as the top authority in their market niche.
05:29 Reason #4. Seize the unlimited global opportunities.
We live in a new global economy of unlimited opportunities. A few years ago, to get any exposure, you had to pay a lot of money to the media moguls who used to monopolise information in each country. Now everyone can build their own online ‘media’ channel on LinkedIn, Instagram, Youtube, Facebook or any other social media platform and unlock a world of opportunities, locally or globally.
06:15 Reason #5. Benefit from becoming an influencer and celebrity.
You can choose to take your personal branding a step further and become an influencer and celebrity in your market and industry. You can achieve this by using social media to build your brand skilfully with consistency and patience. Building influencer and celebrity status can have great benefits on your income, your professional, and business growth.
ABOUT PAVLINA PAPALOUKA
Pavlina Papalouka is an entrepreneur, seminars organizer, personal branding expert, personal development coach, and speaker. Her passion is helping people overcome their limitations and unlock their true potential. She is pursuing her passion by organizing live seminars and online events, offering online education programs and speaking.
Meet her at http://www.pavlinapapalouka.com.
Location: Sailor's Rest Limassol
Editing: Interject Agency